Product & Market Insights Specialist

Pt Orientama Lintas Buana; Tangerang; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Pt Orientama Lintas Buana in Tangerang is seeking a Market Research Analyst to join its marketing team, focusing on FMCG brands. You will gather, analyze, and interpret market data to deliver actionable insights that guide strategy.

The role requires designing studies, analyzing consumer behavior, preparing reports, and collaborating with marketing, sales, and product teams to translate findings into business actions.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related field.
• Proven experience as a Market Research Analyst or in a similar role.
• Strong analytical skills and data interpretation abilities.

Responsibilities

• Design and implement market research studies (surveys, focus groups, competitor analysis).
• Collect and analyze quantitative and qualitative data to identify consumer behavior patterns and trends in FMCG.
• Prepare comprehensive reports and presentations with strategic recommendations.
• Monitor market indicators and provide updates on the competitive landscape.
• Collaborate with marketing, sales, and product teams to translate insights into actions.

Skills

Strong analytical skills

Statistical software proficiency

Education

Bachelor's degree in Marketing, Statistics, Economics, or related field

Tools

Statistical software

Job description

• What Product Market Insights Specialist Jobs ...

Our client is looking for a sharp and analytical Market Research Analyst to join their marketing team in Tangerang, focusing on the dynamic FMCG sector. You will be responsible for gathering, analyzing, and interpreting market data to provide actionable insights that inform strategic decision-making. This role is essential for understanding consumer trends, competitive landscapes, and identifying new growth opportunities for our client's brands.

About the Role

Our client is looking for a sharp and analytical Market Research Analyst to join their marketing team in Tangerang, focusing on the dynamic FMCG sector. You will be responsible for gathering, analyzing, and interpreting market data to provide actionable insights that inform strategic decision-making. This role is essential for understanding consumer trends, competitive landscapes, and identifying new growth opportunities for our client's brands.

Key Responsibilities

• Design and implement market research studies, including surveys, focus groups, and competitor analysis.
• Collect and analyze quantitative and qualitative data to identify consumer behavior patterns and market trends in the FMCG space.
• Prepare comprehensive reports and presentations summarizing research findings and providing strategic recommendations.
• Monitor key market indicators and provide regular updates on the competitive landscape.
• Collaborate with marketing, sales, and product development teams to translate insights into effective business strategies.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related field.
• Proven experience as a Market Research Analyst or in a similar research role.
• Strong analytical skills with proficiency in statistical software and data analysis tools.
• Excellent written and