Product Category Manager

Orang Tua Group; Jawa Barat; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

Orang Tua Group is seeking an experienced Category Manager to lead a key FMCG product category in Tangerang. The role focuses on developing category strategies, optimizing assortments, and driving profitable growth through pricing and promotions.

You will collaborate with sales, marketing, and supply chain teams, negotiate with suppliers, and ensure strong availability and visibility across outlets. This is a strategic, fast-paced opportunity for a commercially minded professional.

Qualifications

• Experience in developing category strategies within FMCG.
• Strong data analysis and market insights to identify opportunities.
• Experience with pricing and promotional activities.
• Ability to negotiate with suppliers and retailers.

Responsibilities

• Develop and execute comprehensive category strategies aligned with business goals.
• Analyze category performance, market data, and consumer insights to identify growth opportunities.
• Manage the product lifecycle for the assigned category, including assortment planning and introductions.
• Develop and implement pricing and promotional strategies to drive sales and profitability.
• Build strong relationships with suppliers and retail partners and negotiate terms.
• Collaborate with marketing to plan category campaigns and activations.
• Ensure optimal product availability and visibility across channels.

Skills

Category strategy

Pricing strategy

Lifecycle management

Vendor management

Cross-functional collaboration

Job description

Our client, a prominent leader within the FMCG industry , is seeking an experienced and strategic Category Manager to oversee a key product category in Tangerang . This vital role involves driving profitable growth for the assigned category by developing and executing category strategies, managing product assortments, and optimizing pricing and promotional activities. You will work closely with internal teams, including sales, marketing, and supply chain, as well as external suppliers and retail partners, to achieve category objectives and enhance market position. This is a challenging and rewarding opportunity for a commercially astute professional to make a significant impact in a fast-paced consumer goods environment.

Key Responsibilities

• Develop and execute comprehensive category strategies that align with overall business goals and market trends for the FMCG sector.
• Analyze category performance, sales data, market share, and consumer insights to identify growth opportunities and threats.
• Manage the entire product lifecycle for the assigned category, including assortment planning, product introductions, and discontinuations.
• Develop and implement effective pricing and promotional strategies to drive sales volume and profitability.
• Build strong relationships with key suppliers and retail partners, negotiating favorable terms and collaborative initiatives.
• Collaborate with the marketing team to develop and execute compelling marketing and advertising plans for the category.
• Ensure optimal product availability and visibility