Brand Manager

Dinitex; Tangerang; On-site; IDR 45,000,000 - 65,000,000; Full time

Benefits offered by this job

Base salary

Insurance

Career development

Dynamic work culture

Employee discounts

Job summary

Dinitex in Jakarta is seeking an innovative Brand Manager to lead brand growth, develop marketing strategies, and drive strong market positioning for key brands in the FMCG sector.

The role requires 5+ years in brand management, experience launching campaigns, and fluency in Bahasa Indonesia and English. You will partner with Sales, Product Development, and Supply Chain to ensure cohesive execution and measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Master's degree is a plus.
• 5+ years of brand management experience in FMCG.

Responsibilities

• Develop annual marketing plans including advertising, promotions, and digital campaigns.
• Conduct market research to identify consumer needs and trends.
• Manage brand P&L, ensuring profitability and ROI.
• Collaborate with Sales, Product Development, and Supply Chain.
• Oversee creation of marketing collateral and digital content.
• Monitor brand performance and report insights to senior management.

Skills

Brand management

Market research

Analytical skills

Communication skills

Bilingual Indonesian & English

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Job description

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their dynamic marketing team in Jakarta . This pivotal role involves driving brand growth, developing and executing comprehensive marketing strategies, and ensuring strong market positioning for key brands. You will be instrumental in understanding consumer insights, market trends, and competitive landscapes to build compelling brand narratives and campaigns that resonate with our target audience. This is an exciting opportunity for a seasoned marketing professional to make a significant impact within a reputable organization that values creativity, data-driven decision-making, and collaborative success.

Key Responsibilities

• Develop and implement annual marketing plans, including advertising , promotions, and digital campaigns, to achieve brand objectives and sales targets.
• Conduct thorough market research and analysis to identify consumer needs, market trends, and competitive activities, translating insights into actionable brand strategies.
• Manage brand P&L, ensuring profitability and optimizing resource allocation for maximum ROI.
• Collaborate with cross-functional teams, including Sales, Product Development, and Supply Chain, to ensure cohesive brand execution across all touchpoints.
• Oversee the creation of marketing collateral, advertising materials, and digital content, ensuring brand consistency and effectiveness.
• Monitor and report on brand performance metrics, providing regular updates and strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of progressive experience in brand management , preferably within the FMCG industry.
• Proven track record of successfully launching and growing brands, with demonstrable campaign management experience.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication, presentation, and interpersonal skills, with proficiency in both Bahasa Indonesia and English.
• Demonstrated leadership capabilities and experience managing external agencies.

Benefits

• Competitive base salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and career advancement within a growing company.
• A dynamic and collaborative work environment with a focus on innovation.
• Employee discounts on company products.

Our client