Product Marketing Specialist

Indonesia Premium Goods (Elvicto,Onix & All Perfect); Jakarta Pusat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Indonesia Premium Goods (IPG) is seeking a Product Marketing Specialist to track market movements and consumer behavior, transforming data into actionable insights for product decisions. You will support strategy, development, and go-to-market efforts with cross-functional teams.

The role requires 2–4 years in market research or product marketing, a strong analytical mindset, and a solid understanding of pricing and positioning within the beauty/ FMCG landscape.

Qualifications

• Bachelor’s degree required in Business, Marketing, Communications, or related field.
• 2–4 years of experience in market research, product marketing, or consumer insight roles, preferably in Beauty, Fragrance, OTC, or FMCG.
• Strong research instinct to synthesize information into an evidence-based market view.
• Sharp analytical thinking to turn raw data into actionable insights.
• Good commercial sense on how pricing and positioning affect brand standing.
• High attention to detail in reports used for decision-making.

Responsibilities

• Track market movement, competitor activity, category trends, and pricing and provide updates for strategy and product teams.
• Conduct market and consumer research ahead of product development, covering target users, market landscape, and benchmarks.
• Gather consumer insights from reviews, social media, campaigns, and sales feedback to support product validation.
• Support the strategy team in preparing product positioning documents and briefs for ideation and development discussions.
• Help prepare go-to-market materials and track launch timelines to align cross-functional teams before launch.
• Collect and report post-launch product performance data and support cross-functional discussions with Product Development, Brand, Sales, and E-commerce.

Skills

Market research

Product marketing

Consumer insights

Analytical thinking

Pricing & positioning

Report writing

Education

Bachelor's degree in Business/Marketing/Communications

Job description

As a Product Marketing Specialist, you'll track the market, decode consumer behavior, and turn scattered data into clear insight that guides product decisions. You'll provide the data and analytical support that fuels decisions across product strategy and development.

Flexible Working Hour

Advance Leave Benefit

Job Responsibilities:

Track market movement, competitor activity, category trends, and pricing on a regular basis, and turn it into a clear, digestible update for the strategy and product teams.

Conduct market and consumer research ahead of product development, covering target users, market landscape, and competitor benchmarks.

Gather and organize consumer insight from reviews, social media, campaigns, and sales feedback to support product validation.

Support the strategy team in preparing product positioning documents and briefs used during product ideation and development discussions.

Help prepare go-to-market materials and track launch timelines to keep cross-functional teams aligned before a product goes live.

Collect and report post-launch product performance data, and support cross-functional discussions with Product Development, Brand, Sales, and E-commerce teams.

Qualifications:

Bachelor's degree in Business, Marketing, Communications, or a related field.

Minimum 2–4 years of experience in market research, product marketing, or consumer insight roles, preferably within Beauty, Fragrance, OTC, or FMCG industries.

Strong research instinct, able to synthesize information from multiple sources into a clear, evidence-based picture of the market and consumer, spotting gaps others might miss.

Sharp analytical thinking, able to structure raw data into insight that's easy to act on.

Good commercial sense, with an understanding of how pricing, positioning, and communication shape a brand's standing in its category.

High attention to detail, especially when producing reports and documents that others will rely on for decision-making.

Good understanding of how products move from development to launch, and what data matters at each stage.

Proactive and well-organized, comfortable working as part of a team to manage multiple tasks and support broader decision-making.

Work Location:

Head Office - PT Indonesia Premium Goods
Grand Kota Bintang, Bekasi

Developing and Managing Well Growth Brands

Indonesia Premium Goods (IPG) is a wellness and lifestyle company committed to delivering safe, high-quality products driven by scientific research and advanced technology. We strive to be an industry leader in Indonesia and global markets by fostering a fast, resilient, and responsive work culture. With a strong focus on innovation and operational excellence, IPG continues to build a solid foundation to compete globally and create meaningful value for consumers.

Developing and Managing Well Growth Brands

Indonesia Premium Goods (IPG) is a wellness and lifestyle company committed to delivering safe, high-quality products driven by scientific research and advanced technology. We strive to be an industry leader in Indonesia and global markets by fostering a fast, resilient, and responsive work culture. With a strong focus on innovation and operational excellence, IPG continues to build a solid foundation to compete globally and create meaningful value for consumers.