Performance Marketing Supervisor

PT Brighty Global Sinergi; Bekasi; On-site; IDR 446,400,000 - 892,800,000; Full time

Job summary

PT Brighty Global Sinergi is seeking a Senior Performance Marketing Lead to shape and execute campaigns across Meta, TikTok, Google, and marketplace ads. You will own budgeting, media planning, and optimization for multiple brands to achieve GMV and ROAS targets.

You will mentor a growing team and stay ahead of platform changes, focusing on data-driven optimization and cross-team collaboration to maximize impact in local and regional markets.

Qualifications

• Minimum 4 years of experience in Performance Marketing, Media Buying, or Growth Marketing.
• Hands-on experience managing Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and TikTok Shop Ads.
• Strong experience handling high-value advertising budgets (IDR 1B+ per month).
• Deep understanding of advertising algorithms, attribution, audience targeting, bidding strategies, and performance optimization.
• Experience managing multi-brand or multi-channel campaigns with a focus on GMV, ROAS, CAC, and conversion growth.
• Prior experience leading and developing teams of 5+ members.
• Exposure to regional or international campaign management, especially for Malaysia, Thailand, and the Philippines.

Responsibilities

• Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads to drive GMV and revenue.
• Own media planning, budget allocation, and campaign optimization across multiple brands and channels.
• Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, CAC, and growth.
• Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance.
• Collaborate with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.
• Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.
• Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of targets.

Skills

Performance Marketing

Media Buying

Growth Marketing

GMV Growth

Tools

Meta Ads

TikTok Ads

Google Ads

Shopee Ads

TikTok Shop Ads

Job description

Lead performance marketing strategy across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads to drive GMV, revenue, and business growth.

Own media planning, budget allocation, and campaign optimization across multiple brands and channels.

Analyze full-funnel performance and identify opportunities to improve ROAS, conversion rate, customer acquisition, and overall campaign efficiency.

Stay ahead of platform trends, algorithm updates, and emerging advertising solutions to maximize performance across local and regional markets.

Collaborate closely with E-Commerce, Creative, KOL, and Brand teams to deliver integrated, high-performing campaigns.

Drive continuous experimentation through audience, creative, bidding, and conversion optimization initiatives.

Lead, mentor, and develop a team of Performance Marketing Specialists while ensuring delivery of commercial targets.

Requirements

Minimum 4 years of experience in Performance Marketing, Media Buying, or Growth Marketing, preferably within beauty, retail, FMCG, or e-commerce industries.

Proven hands-on experience managing Meta Ads, TikTok Ads, Google Ads, Shopee Ads, and TikTok Shop Ads.

Strong experience handling and optimizing high-value advertising budgets (IDR 1B+ per month).

Deep understanding of advertising algorithms, attribution, audience targeting, bidding strategies, and performance optimization.

Experience managing multi-brand or multi-channel campaigns with a strong focus on GMV, ROAS, CAC, and conversion growth.

Prior experience leading and developing teams of 5+ members.

Exposure to regional or international campaign management is highly preferred, particularly for Malaysia, Thailand, and the Philippines.

Strong analytical, strategic thinking, and stakeholder management skills.