Marketplace Ads Specialist

PT. AWIN SOLUSI INDONESIA; Kelapa Dua; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT. AWIN SOLUSI INDONESIA is seeking an experienced Marketplace & Performance Ads Specialist to manage, execute, and optimize digital campaigns primarily on Shopee and TikTok Shop. You will drive sales growth, manage budgets, and analyze performance to ensure profitable advertising investments.

Experience with Meta Ads and Google Ads is a strong advantage. You will collaborate with the e-commerce team to improve visibility, conversions, and overall sales, while monitoring ROAS, CTR, CPC, and

Qualifications

• 1+ years of hands-on experience in Marketplace Advertising, Digital Advertising, or Performance Marketing.
• Proven hands-on experience managing Shopee Ads and TikTok Shop Ads.
• Strong analytical skills to interpret advertising performance data independently.
• Understanding of ROAS, CTR, CPC, CPM, conversion rate, and CAC.
• Experience managing advertising budgets and optimizing campaigns based on performance.
• Proficient in Microsoft Excel or Google Sheets.
• Detail-oriented, proactive, analytical, and results-driven.

Responsibilities

• Manage and optimize advertising campaigns across Shopee Ads, TikTok Shop Ads, and Meta Ads.
• Develop advertising strategies based on sales targets, product margins, and budgets.
• Conduct keyword research, manage bidding strategies, select products to promote, and allocate budgets.
• Monitor and optimize ROAS, CTR, CPC, and conversion rate.
• Identify high-performing products and scale campaigns accordingly.
• Analyze underperforming campaigns and implement improvements to improve efficiency.
• Plan strategies for marketplace promotional events and seasonal campaigns.
• Work with the e-commerce team to improve product visibility and conversions.
• Monitor daily, weekly, and monthly performance reports and provide data-driven recommendations.

Skills

Marketplace Advertising

Digital Advertising

Performance Marketing

Shopee Ads

TikTok Shop Ads

ROAS optimization

Data analysis

Excel/Sheets

Tools

Meta Ads Manager

Google Ads

GA4

Meta Pixel

Job description

We are looking for an experienced and results-driven Marketplace & Performance Ads Specialist to manage, execute, and optimize digital advertising campaigns, primarily across Shopee and TikTok Shop.

The successful candidate will be responsible for driving sales growth, managing advertising budgets efficiently, analyzing campaign performance, and ensuring that advertising investments generate measurable sales and profitability.

Experience managing website advertising through Meta Ads and Google Ads will be a strong advantage.

Key Responsibilities :

1. Marketplace Advertising — Primary Focus

Manage and optimize advertising campaigns across Shopee Ads, TikTok Shop Ads, and Meta Ads.

Develop advertising strategies based on sales targets, product margins, and available budgets.

Conduct keyword research, manage bidding strategies, select products to promote, and allocate advertising budgets effectively.

Monitor and optimize key performance metrics, including ROAS, CTR, CPC, and conversion rate.

Identify high-performing and profitable products and scale campaigns accordingly.

Analyze underperforming campaigns and implement improvements to increase advertising efficiency.

Plan advertising strategies for marketplace promotional events, double-digit campaigns, payday sales, and seasonal promotions.

Work closely with the e-commerce team to improve product visibility, conversion rates, and overall sales performance.

2. Performance Analysis & Profitability

Monitor advertising and sales performance on a daily basis.

Prepare daily, weekly, and monthly advertising performance reports.

Evaluate advertising effectiveness in relation to sales revenue, product margins, and profitability.

Provide data-driven recommendations to improve campaign performance and budget allocation.

Develop strategies to increase sales while maintaining efficient advertising costs.

Identify opportunities to scale campaigns while maintaining target ROAS and profitability.

3. Website & Digital Advertising — Additional Advantage

Manage advertising campaigns through Meta Ads Manager, including Facebook and Instagram Ads.

Manage Google Ads campaigns, including Search Ads, Shopping Ads, and Performance Max, where applicable.

Understand conversion tracking and analytics tools, including Meta Pixel, Google Analytics 4 (GA4), and Google Ads conversion tracking.

Implement retargeting strategies to improve conversion rates and customer acquisition.

Analyze website traffic, conversion rates, and online sales performance.

Requirements :

1. Minimum 1+ years of hands-on experience in Marketplace Advertising, Digital Advertising, or Performance Marketing

2. Proven hands-on experience managing Shopee Ads and TikTok Shop Ads.

3. Strong analytical skills and the ability to interpret advertising performance data independently.

4. Good understanding of ROAS, CTR, CPC, CPM, conversion rate, and customer acquisition costs.

5. Experience managing advertising budgets and optimizing campaigns based on actual performance.

6. Proficient in Microsoft Excel or Google Sheets.

7. Detail-oriented, proactive, analytical, and results-driven.

8. Experience with website advertising, Meta Ads, Google Ads, and conversion tracking is a strong advantage.