Performance Marketing Executive

mamikos.com; Jakarta Selatan; Vor Ort; IDR 18.000.000 - 32.000.000; Vollzeit

Zusammenfassung

MAMIKOS.com is seeking a results-driven paid marketing specialist to drive user acquisition across Google Ads, Meta, and TikTok. You will plan, launch, and optimize campaigns, manage budgets, and run A/B tests while analyzing data to improve key metrics.

You will collaborate with Creative, Product Marketing, and Data teams to uncover growth opportunities and report performance insights to stakeholders. The role requires hands-on experience in digital advertising and strong analytical skills,

Qualifikationen

• At least 2 years hands-on experience in Paid Marketing, Performance Marketing, or Digital Advertising.
• Experience managing platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager.
• Proficient with analytics/tracking tools like GA4, GTM, AppsFlyer.
• Strong Excel/Sheets skills for campaign analysis and reporting.
• Strong analytical thinking to translate data into actionable optimizations.
• Excellent communication and stakeholder management; able to work independently.
• Experience with campaign tracking implementation is a plus.

Aufgaben

• Plan, execute, and optimize paid campaigns across Google, Meta, TikTok, and other channels.
• Set up campaigns, manage media spend, audiences, bids, and A/B tests.
• Monitor performance and provide actionable insights to improve CTR, CPA, CAC.
• Collaborate with Creative, Product Marketing, and Data teams to optimize campaigns.
• Identify growth opportunities by reviewing trends, competitors, and new platforms.
• Prepare reports and communicate findings, recommendations, and next steps.

Kenntnisse

Paid marketing

Performance marketing

Digital advertising

Media buying

Budget planning

Analytics

Campaign optimization

Stakeholder management

Independent work

Tools

GA4

GTM

AppsFlyer

Jobbeschreibung

Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels to achieve user acquisition and business growth objectives.

Execute end-to-end campaign activities, including campaign setup, media buying, audience targeting, budget allocation, bid strategy, A/B testing, and performance optimization.

Monitor and analyze campaign performance, providing actionable insights to improve key metrics such as CTR, CVR, CPC, CPA, and CAC.

Collaborate with Creative, Product Marketing, and Data teams to develop, launch, and optimize high-performing campaigns.

Identify new growth opportunities by evaluating market trends, competitor activities, audience insights, and emerging advertising platforms.

Prepare campaign performance reports and communicate insights, recommendations, and next steps to relevant stakeholders.

Minimum Qualifications

Minimum 2 years of hands-on experience in Paid Marketing, Performance Marketing, Digital Advertising, or related fields, with experience managing platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, or similar advertising platforms. Experience in media buying and budget planning is a plus.

Familiar with analytics and tracking tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, or similar tools.

Proficient in Microsoft Excel or Google Sheets for campaign analysis and reporting.

Strong analytical skills with the ability to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendations.

Strong communication and stakeholder management skills.

Able to work independently while collaborating effectively with cross-functional teams.

Experience with campaign tracking implementation and conversion measurement is a plus.

MAMIKOS.com is a no.1 Kost/Room-rental finder for longer-term application in Indonesia. MAMIKOS as a platform has served 7 million anak kost user all across Indonesia and over 100,000 kost-kostan. Beyond kost-rental finder, MAMIKOS providing a standardized room option to support better living especially for student and worker accommodations. We are looking for talented, energetic and dynamic members for our super team together to upgrade the living quality of anak kost all over Indonesia!