Performance Marketing Manager (Mandarin Speaker)

PT Wook Global Technology; Jakarta Utara; On-site; IDR 240,000,000 - 420,000,000; Full time

Benefits offered by this job

Parking

Vision

Lunch

Pulsa

Bonus

THR

BPJS Kesehatan

BPJS Ket

Job summary

PT Wook Global Technology is seeking an experienced Performance Marketing Manager (Mandarin Speaker) to lead paid advertising and drive e-commerce growth. You will develop strategies, manage budgets, optimize campaigns across Meta, Google, and TikTok, and lead a team to achieve GMV and ROAS targets.

The role requires a strong background in performance marketing, at least 5 years of experience, 2 years in leadership, and Mandarin language proficiency.

Qualifications

• At least 5 years in performance/digital/e-commerce marketing.
• Minimum 2 years in a managerial or leadership role.
• Strong hands-on experience with Meta, Google, or TikTok Ads.
• Proven track record in managing large ad budgets and driving results.
• Experience in retail, consumer goods, electronics, or e-commerce preferred.

Responsibilities

• Develop and lead performance marketing strategy to drive traffic and revenue.
• Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, and other platforms.
• Create annual and monthly ad budgets and optimize ROI/ROAS.
• Lead and develop the performance marketing team.
• Analyze market and campaign data to identify growth opportunities.
• Prepare performance reports and strategic recommendations.

Skills

Analytical

Leadership

Strategic planning

Budget management

Education

Bachelor's degree

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Performance Marketing Manager (Mandarin Speaker)

We are looking for an experienced and strategic Performance Marketing Manager to lead our paid advertising initiatives and drive measurable e-commerce business growth. This role will be responsible for developing performance marketing strategies, managing advertising budgets, optimizing multi-platform campaigns, and leading the team to achieve business objectives, particularly in GMV growth, ROAS, and overall marketing efficiency.

Key responsibilities

Develop and lead the overall performance marketing strategy to drive traffic, customer acquisition, conversion, and e-commerce revenue growth.

Oversee and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant digital advertising platforms.

Develop annual and monthly advertising budget plans, allocate spending across channels, and ensure optimal ROI and ROAS.

Drive e-commerce business performance by translating advertising investments into measurable GMV and revenue growth.

Establish performance targets, monitor key metrics, and evaluate campaign effectiveness, including ROAS, GMV, CAC, CPA, CTR, CPC, and conversion rates.

Lead, manage, and develop the performance marketing team, ensuring effective execution and achievement of business targets.

Analyze market trends, customer behavior, competitor activities, and campaign data to identify growth opportunities.

Collaborate with E-commerce, Sales, Creative, and Business Development teams to align marketing strategies with overall business objectives.

Lead experimentation and optimization initiatives, including A/B testing, audience segmentation, creative performance, and conversion funnel optimization.

Prepare and present regular performance reports, strategic recommendations, and budget forecasts to management.

About you

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 5 years of experience in Performance Marketing, Digital Marketing, or E-commerce Marketing, with at least 2 years in a managerial or leadership role.

Strong hands-on experience managing paid advertising campaigns across Meta Ads, Google Ads, and/or TikTok Ads.

Proven track record of managing substantial advertising budgets and delivering measurable business results.

Demonstrated achievements in driving e-commerce sales growth, particularly in ROAS improvement, GMV growth, and conversion rate optimization.

Strong understanding of e-commerce platforms, digital advertising strategies, customer acquisition, and conversion optimization.

Strong analytical, strategic planning, budget management, and leadership capabilities.

Ability to translate business objectives into effective performance marketing strategies and measurable KPIs.

Experience in retail, consumer goods, electronics, or e-commerce industries is highly preferred.

Our Brand

Our Brand

Perks and benefits

• Parking
• Vision
• Lunch
• Pulsa
• Bonus
• THR
• BPJS Kesehatan
• BPJS Ket

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• How many years' experience do you have as a Performance Marketing Manager?
• Kualifikasi mana yang kamu miliki?
• Metode periklanan online apa saja di bawah ini yang bisa kamu gunakan?
• Do you have Meta Advertising experience?
• Apakah kamu memiliki pengalaman menggunakan Google Search Ads 360?
• How many years' experience do you have as a Paid Advertisements Executive?
• Apakah kamu memiliki pengalaman menggunakan Meta Ads Manager?

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