Performance Marketing Staff

Gently; Tangerang Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A skincare company is looking for a Performance Marketing Staff to execute and optimize paid social campaigns on platforms like Meta and TikTok. The candidate will analyze performance metrics and develop a marketing strategy tailored to consumer behavior. The ideal applicant holds a Bachelor's degree in Marketing and has 1-2 years of relevant experience, especially in D2C brands or agencies. Skills in A/B testing and familiarity with digital marketing tools are essential for success in this role.

Qualifications

• Minimum 1-2 years of experience in performance marketing.
• Experience with skincare products is preferred.
• Ability to conduct A/B testing for campaigns.

Responsibilities

• Develop a performance marketing strategy based on consumer behavior.
• Control and monitor digital advertising budget and metrics.
• Create weekly and monthly performance reports.

Skills

Performance marketing

Social media advertising

Analytical skills

Creative skills

Education

Bachelor’s degree in Marketing or relevant field

Tools

Facebook Ads

TikTok Ads

Google Analytics

Excel/Spreadsheet

Ads managers

Job description

Performance Marketing Staff will execute, optimize, and analyze paid social campaigns, primarily on Meta, Marketplace, and TikTok platforms. This role bridges strategy and operations, ensuring that new creative assets are launched efficiently, performance is monitored daily, and insights are translated into actionable decisions or discussions for changes.

Qualifications

• Bachelor’s degree in Marketing or relevant field
• Minimum 1-2 years work experience as performance marketing (having an experience in D2C brand or performance marketing agency is preferable)
• Have experience handle skincare product
• Have a proven experience in running paid aids (Facebook ads, Tiktok Ads, etc)
• Familiar with Excel/Spreadsheet, Google Analytics, Facebook Ad Manager, tiktok ads manager and other digital marketing tools
• Have the ability to conduct A/B testing and identify the winning campaign
• Strong creative and analytical skills
• Agile, independent, and resilient individual who is eager to learn and willing to strive for continuous growth.
• Have a Meta media planning professional certification is a plus

Job Description

• Responsible for the end-to-end performance marketing activities
• Develop a performance marketing strategy based on trends, consumer behavior, and overall business strategy.
• Control, monitor, and optimize digital advertising budget, ads delivery quality, and ad metrics (Reach, CTR, CPC, ROAS, etc)
• Evaluate every campaign strategy and execution, and propose an action plan on how to improve future performance
• Measure and report performance of all paid digital ads, and value based on KPI
• Create weekly & monthly reports of performance marketing activities.

Jenis pekerjaan

Kontrak

Fungsi pekerjaan

Pemasaran