Performance Marketing Specialist - Fintech Growth

MIFX; Jakarta Pusat; Sur place; IDR 167 400 000 - 279 000 000; Plein temps

Résumé du poste

MIFX is seeking a results-driven Digital Performance Marketing Specialist to join our fintech growth team in Jakarta. You will design, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and other performance channels to drive CPL, CPA, ROAS, and CAC improvements.

Ideal candidates have 2–4 years of hands-on fintech or tech marketing experience, strong analytics, and proficiency with Google Analytics, Appsflyer, Looker Studio, and Tableau.

Qualifications

• Bachelor's degree or higher in Marketing, Business, or related field.
• 2–4 years hands-on experience in digital performance marketing, preferably fintech/tech/startups.
• Strong understanding of paid media channels (Google Ads, Meta Ads, TikTok Ads) and app marketing.

Responsabilités

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta, TikTok, UAC, Display, and other performance channels.
• Manage campaign budgets and pacing to achieve KPIs such as CPL, CPA, ROAS, CAC, and conversion volume.
• Develop campaign strategies based on objectives, audience insights, and historical performance.
• Coordinate campaign execution with agencies, media partners, and internal stakeholders for timely delivery and performance.
• Monitor campaign performance daily and identify optimization opportunities through data analysis.
• Conduct A/B testing on creatives, audience targeting, landing pages, bidding strategies, and structures.
• Analyze funnel performance to improve conversion efficiency and provide data-driven recommendations.
• Collaborate with Creative, Product, CRM, Data, and Business teams to execute growth initiatives.

Connaissances

Paid media strategy

Campaign optimization

Data-driven decision making

Communication skills

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Appsflyer

Looker Studio

Tableau

Meta Ads Manager

Description du poste

MIFX is seeking a results-driven Digital Performance Marketing Specialist to join our fintech growth team in Jakarta. You will design, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and other performance channels to drive CPL, CPA, ROAS, and CAC improvements.

Ideal candidates have 2–4 years of hands-on fintech or tech marketing experience, strong analytics, and proficiency with Google Analytics, Appsflyer, Looker Studio, and Tableau.