Performance Marketing Specialist

MIFX; Jakarta Pusat; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

MIFX is seeking a results-driven Digital Performance Marketing Specialist to join our fintech growth team in Jakarta. You will design, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and other performance channels to drive CPL, CPA, ROAS, and CAC improvements.

Ideal candidates have 2–4 years of hands-on fintech or tech marketing experience, strong analytics, and proficiency with Google Analytics, Appsflyer, Looker Studio, and Tableau.

Qualifications

• Bachelor's degree or higher in Marketing, Business, or related field.
• 2–4 years hands-on experience in digital performance marketing, preferably fintech/tech/startups.
• Strong understanding of paid media channels (Google Ads, Meta Ads, TikTok Ads) and app marketing.

Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta, TikTok, UAC, Display, and other performance channels.
• Manage campaign budgets and pacing to achieve KPIs such as CPL, CPA, ROAS, CAC, and conversion volume.
• Develop campaign strategies based on objectives, audience insights, and historical performance.
• Coordinate campaign execution with agencies, media partners, and internal stakeholders for timely delivery and performance.
• Monitor campaign performance daily and identify optimization opportunities through data analysis.
• Conduct A/B testing on creatives, audience targeting, landing pages, bidding strategies, and structures.
• Analyze funnel performance to improve conversion efficiency and provide data-driven recommendations.
• Collaborate with Creative, Product, CRM, Data, and Business teams to execute growth initiatives.

Skills

Paid media strategy

Campaign optimization

Data-driven decision making

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Appsflyer

Looker Studio

Tableau

Meta Ads Manager

Job description

MIFX is a pioneer trading platform in Indonesia that is backed by a 26 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.

MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.

Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people's experience for sure to grow with us.

We are looking for more talents to create a positive impact.

#SemudahItu join us and be part of Indonesia's next largest fintech company!

Are you ready to be a part of MIFX for the upcoming "big wave"?

What you will do:

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta, TikTok, UAC, Display, and other performance channels.
• Manage campaign budgets and pacing to achieve business KPIs such as CPL, CPA, ROAS, CAC, and conversion volume.
• Develop campaign strategies based on business objectives, audience insights, and historical performance.
• Coordinate campaign execution with agencies, media partners, and internal stakeholders to ensure timely delivery and performance.
• Monitor campaign performance daily and identify optimization opportunities through data analysis.
• Conduct A/B testing on creatives, audience targeting, landing pages, bidding strategies, and campaign structures.
• Analyze marketing funnel performance and identify bottlenecks to improve conversion efficiency.
• Provide actionable insights and recommendations supported by data to improve marketing effectiveness.
• Work closely with Creative, Product, CRM, Data, and Business teams to execute integrated growth initiatives.
• Translate campaign objectives into creative briefs and provide performance feedback to improve creative effectiveness.
• Support marketing experiments and new channel initiatives by evaluating opportunities and measuring outcomes.
• Prepare regular campaign performance reports, highlighting insights, learnings, and recommended actions.
• Ensure tracking implementation, attribution, and campaign measurement are accurate in collaboration with analytics teams.
• Stay updated with platform features, algorithm changes, and industry best practices, recommending improvements where relevant.

What you will need :

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of hands-on experience in digital performance marketing, preferably in fintech, technology, agencies, or high-growth startups.
• Strong understanding of paid media channels including Google Ads, Meta Ads, TikTok Ads, and mobile app marketing.
• Experience using analytics and attribution tools such as Google Analytics, Appsflyer, Looker Studio, Tableau, or similar platforms.
• Strong analytical thinking with the ability to interpret data and translate insights into optimization actions.
• Excellent communication, presentation, and stakeholder management skills.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Good professional English communication, both written and spoken.