Performance Marketing

PT YAKIN BERTUMBUH SEKURITAS; Jakarta Barat; Presencial; IDR 36.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

PT Yakin Bertumbuh Sekuritas is seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, and TikTok Ads. You will generate qualified leads and drive customer acquisition through measurable strategies, while monitoring campaigns with key metrics and optimizing conversion funnels.

The role requires a minimum of 2 years in performance marketing, hands-on campaign management, and strong analytics.

Formación

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 2 years of experience in Performance Marketing, Paid Media, or Digital Marketing.
• Hands-on experience managing paid advertising campaigns, particularly Google Ads and Meta Ads.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Familiarity with GA4, Google Tag Manager, and analytics tools.
• Strong analytical skills and ability to translate data into actionable strategies.
• Experience in financial services, fintech, securities, investment, or related industries is an advantage.

Responsabilidades

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other platforms.
• Develop digital marketing strategies to generate qualified leads and drive customer acquisition.
• Monitor campaign performance using CPC, CTR, CPL, CPA, ROAS, and conversion rates.
• Manage advertising budgets to achieve targets and maximize performance.
• Conduct A/B testing on creatives, copy, targeting, and landing pages.
• Analyze campaign data and prepare regular performance reports with actionable recommendations.
• Optimize conversion funnels to improve lead quality and conversion rates.
• Collaborate with creative, content, social, and business teams to support objectives.
• Stay updated on digital advertising trends and best practices.

Descripción del empleo

About the Role

PT Yakin Bertumbuh Sekuritas is currently recruiting a Performance Marketing Specialist on behalf of PT Terang Berkat Raya, our holding company.

We are looking for a data-driven and results-oriented professional to plan, execute, and optimize digital advertising campaigns, generate qualified leads, and drive customer acquisition through measurable marketing strategies.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant digital platforms.

Develop digital marketing strategies to generate qualified leads and drive customer acquisition.

Monitor campaign performance using key metrics such as CPC, CTR, CPL, CPA, ROAS, and conversion rates.

Manage advertising budgets efficiently to achieve campaign targets and maximize marketing performance.

Conduct A/B testing on ad creatives, copy, audience targeting, and landing pages.

Analyze campaign data and prepare regular performance reports with actionable recommendations.

Optimize conversion funnels to improve lead quality and conversion rates.

Collaborate with creative, content, social media, and business teams to support marketing objectives.

Stay updated on digital advertising trends, platform developments, and industry best practices.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.

Minimum 2 years of experience in Performance Marketing, Paid Media, or Digital Marketing.

Hands-on experience managing paid advertising campaigns, particularly Google Ads and Meta Ads.

Strong understanding of lead generation, customer acquisition, conversion tracking, and campaign optimization.

Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and digital advertising analytics tools.

Strong analytical skills and the ability to translate data into actionable marketing strategies.

Experience in financial services, fintech, securities, investment, or other relevant industries is an advantage.

Proactive, detail-oriented, and comfortable working in a target-driven environment.

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