Performance Marketing Specialist - Data-Driven Growth

PT YAKIN BERTUMBUH SEKURITAS; Jakarta Barat; On-site; IDR 36,000,000 - 60,000,000; Full time

Job summary

PT Yakin Bertumbuh Sekuritas is seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, and TikTok Ads. You will generate qualified leads and drive customer acquisition through measurable strategies, while monitoring campaigns with key metrics and optimizing conversion funnels.

The role requires a minimum of 2 years in performance marketing, hands-on campaign management, and strong analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 2 years of experience in Performance Marketing, Paid Media, or Digital Marketing.
• Hands-on experience managing paid advertising campaigns, particularly Google Ads and Meta Ads.
• Strong understanding of lead generation, conversion tracking, and campaign optimization.
• Familiarity with GA4, Google Tag Manager, and analytics tools.
• Strong analytical skills and ability to translate data into actionable strategies.
• Experience in financial services, fintech, securities, investment, or related industries is an advantage.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other platforms.
• Develop digital marketing strategies to generate qualified leads and drive customer acquisition.
• Monitor campaign performance using CPC, CTR, CPL, CPA, ROAS, and conversion rates.
• Manage advertising budgets to achieve targets and maximize performance.
• Conduct A/B testing on creatives, copy, targeting, and landing pages.
• Analyze campaign data and prepare regular performance reports with actionable recommendations.
• Optimize conversion funnels to improve lead quality and conversion rates.
• Collaborate with creative, content, social, and business teams to support objectives.
• Stay updated on digital advertising trends and best practices.

Job description

PT Yakin Bertumbuh Sekuritas is seeking a data-driven Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, and TikTok Ads. You will generate qualified leads and drive customer acquisition through measurable strategies, while monitoring campaigns with key metrics and optimizing conversion funnels.

The role requires a minimum of 2 years in performance marketing, hands-on campaign management, and strong analytics.