Performance Marketing Associate

Cermati.com; Jakarta Pusat; On-site; IDR 300,000,000 - 500,000,000; Full time

Job summary

Cermati Fintech Group is seeking a Digital Performance Manager to lead paid marketing campaigns and drive efficient customer acquisition. You will manage a skilled team, design data-driven media strategies, and ensure alignment with business targets across platforms.

The role requires strong analytical skills, certifications, and experience with major ad platforms, with collaboration across Marketing, CRM, Product, and IT to optimize the customer journey.

Qualifications

• 6+ years of experience in Performance Marketing driving media buying and optimisation on Google, Meta, TikTok and programmatic platforms.
• Google Ads or Meta Advertising certification.
• Bachelor's degree from a reputable university, preferably in a quantitative field.
• Strong numerical skills and independent thinking.
• Excellent data analysis and reporting using Excel, Google Sheets, SQL, and marketing analytics tools like Appsflyer and Firebase.
• Collaborative, creative, and data-driven.

Responsibilities

• Manage and optimize digital marketing campaigns across platforms including Google.
• Lead and develop the Digital Performance team in managing paid marketing channels.
• Design and evaluate media buying strategies to support customer acquisition and growth.
• Manage budget with focus on ROI and reporting to finance.
• Collaborate with Marketing, CRM, Product, IT to ensure seamless customer journey from paid ads.
• Collaborate with Data team on segmentation and targeting to improve campaign effectiveness.
• Perform routine A/B testing to enhance performance.
• Monitor data accuracy using Appsflyer, Firebase, CRM Data Bl.
• Maintain communication with stakeholders to report results and address challenges.
• Explore partnerships with platforms beyond Google, Meta, TikTok, X.

Skills

Performance Marketing

Media Buying

Data analysis

A/B testing

Budget management

Education

Bachelor's degree in quantitative discipline

Tools

Excel

Google Sheets

SQL

Appsflyer

Firebase

Job description

• Manage and optimize digital marketing campaigns across various platforms, including Google
• Lead, direct, and develop the Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group.
• Design, implement, and evaluate media buying and paid marketing strategies to support customer acquisition and growth.
• Manage the digital marketing budget with afocus on cost efficiency, ROI, and achieving business targets, while being accountable to the finance team and preparing weekly budget monitoring reports.
• Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid ads to Cermati Fintech Group's acquisition channels.
• Conduct data analysis, customer segmentation, and audience targeting optimization together with the Data team to improve campaign effectiveness.
• Perform routine A/B testing to identify the most effective approaches for enhancing campaign performance.
• Monitor data accuracy, identify, and reduce discrepancies from monitoring tools such as Appsflyer, Firebase, and CRM Data Bl.
• Maintain active communication with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met.
• Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X to expand customer acquisition channels.

Qualifications

• 6+years of experiences in Performance Marketing roles driving media buying and optimisation on Google, Meta, Tiktok dan Programmatic platforms.
• Certified Google ad words or Meta advertising
• A bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics)
• A result-driven and independent thinker with superior numerical skills
• Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other data processing tools and marketing advertisement using Appsflyer and Firebase
• Eager to work in a creative and collaborative environment.