Performance Marketing Manager

PT UNITAMA SARI MAS; Jakarta Utara; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

PT UNITAMA SARI MAS is seeking a senior leader to drive performance marketing and growth across paid, organic, and real-time campaigns in Indonesia. You will own strategies for Meta, Google, and marketplace advertising, working to maximize revenue and brand impact.

Lead organic content across Instagram, TikTok, and YouTube, and coordinate SEO/landing page optimization to boost conversions while reducing CPA.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or Communications.
• Minimum 5 years in performance, digital or growth marketing with leadership experience.
• Proven track record driving sales and revenue through digital marketing.
• Strong hands-on experience with Meta Ads, Google Ads, and marketplace advertising.
• Solid understanding of ROAS, ROI, CPA, CAC, and other digital metrics.
• Experience managing and optimizing sizable digital marketing budgets.
• Strong knowledge of SEO, SEM, landing page optimization, and social media marketing.
• Analytical, commercially minded, and capable of turning data into growth strategies.
• Experience developing real-time or data-driven digital campaigns is a plus.
• Strong understanding of Instagram, TikTok, YouTube, and digital content ecosystems.
• Leadership, communication, problem-solving, and stakeholder management skills.

Responsibilities

• Develop and execute performance marketing strategies to drive sales, revenue, and digital growth.
• Manage and optimize paid campaigns across Meta, Google, and Marketplace Ads.
• Continuously optimize campaigns based on performance, inventory, product lifecycle, and business priorities.
• Develop data-driven campaigns that respond to market trends and external factors.
• Identify opportunities to improve campaign effectiveness and maximize conversion.
• Lead organic social media strategies across Instagram, TikTok, and YouTube.
• Ensure organic content and paid campaigns work together to strengthen brand awareness and conversion.
• Optimize SEO, SEM, landing pages, and digital customer journeys to reduce CPA.
• Analyze campaign data to identify growth opportunities and improve efficiency.
• Manage and allocate digital marketing budgets; monitor ROAS, ROI, CPA, conversion and revenue.

Skills

Leadership

Communication

Stakeholder management

Data-driven

Analytical mindset

Education

Bachelor's degree in Marketing, Business, Digital Marketing, Communications

Tools

Meta Ads

Google Ads

Marketplace Advertising

Job description

Responsibilities

1. Performance Marketing & Growth

• Develop and execute performance marketing strategies to drive sales, revenue, and digital growth.
• Manage and optimize paid campaigns across Meta, Google, and Marketplace Ads.
• Continuously optimize campaigns based on performance, inventory, product lifecycle, and business priorities.

2. Digital Campaign & Real-Time Marketing

• Develop data-driven campaigns that respond to market trends, consumer behavior, weather, air quality, and other relevant external factors.
• Identify opportunities to improve campaign effectiveness and maximize conversion.

3. Organic & Content Strategy

• Lead organic social media strategies across Instagram, TikTok, and YouTube.
• Ensure organic content and paid campaigns work together to strengthen brand awareness, engagement, and conversion.

4. Conversion & Digital Optimization

• Optimize SEO, SEM, landing pages, and digital customer journeys to improve conversion and reduce CPA.
• Identify opportunities to improve traffic quality, conversion rate, and overall digital performance.

5. Budget & Performance Management

• Manage and allocate digital marketing budgets based on product priorities and lifecycle stages.
• Monitor ROAS, ROI, CPA, conversion, and revenue to ensure efficient marketing investment.

6. Data & Market Insights

• Analyze campaign, SKU, consumer, competitor, and market data to identify growth opportunities.
• Translate insights into actionable strategies to improve sales and marketing efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
• Minimum 5 years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or E-Commerce, with experience in a managerial/leadership role.
• Proven track record in driving sales and revenue through digital/performance marketing.
• Strong hands-on experience with Meta Ads, Google Ads, and Marketplace Advertising.
• Strong understanding of ROAS, ROI, CPA, CAC, conversion rate, CTR, CPC, and other digital performance metrics.
• Experience managing and optimizing significant digital marketing budgets based on business objectives.
• Strong understanding of SEO, SEM, landing page optimization, and social media marketing.
• Strong analytical and commercial mindset, with the ability to turn SKU-level and campaign data into actionable growth strategies.
• Experience developing real-time or data-driven digital campaigns based on consumer behavior and market trends is a strong advantage.
• Strong understanding of Instagram, TikTok, YouTube, and digital content ecosystems.
• Strong leadership, communication, problem-solving, and stakeholder management skills.
• Data-driven, agile, commercially minded, and highly execution-oriented.