Performance Marketing Specialist

Chocochips Boutique; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Chocochips Boutique in Jakarta is seeking a data-driven Performance Marketing Specialist to oversee paid advertising across Meta, TikTok, Shopee, and CPAS campaigns. You will optimize campaigns, manage budgets, test creatives, and analyze performance to drive profitable ecommerce growth.

The role requires 2–3 years of hands-on experience with Meta/TikTok ads and Shopee CPAS, plus a strong grasp of ROAS, CTR, CPC, CPM, CPA/CPO, and conversions.

Qualifications

• 2–3 years hands-on experience in Performance Marketing or similar roles.
• Strong hands-on experience with Meta Ads and TikTok Ads.
• Experience with Shopee Ads and CPAS/Collaborative Ads preferred.
• Experience in Fashion/Beauty/Retail/E-Commerce is a strong advantage.
• Strong understanding of ROAS, CTR, CPC, CPM, CPA/CPO, conversions, and related metrics.
• Proficient in Microsoft Excel / Google Sheets.
• Data-driven, proactive, detail-oriented, and target-oriented.
• WFO in Cengkareng, West Jakarta.

Responsibilities

• Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Shopee Ads, and CPAS/Collaborative Ads.
• Manage campaign setup, targeting, bidding, budget allocation, and daily performance optimization.
• Monitor key metrics including ROAS, CTR, CPC, CPM, CPA/CPO, conversion rate, and GMV.
• Make data-driven decisions to scale, optimize, maintain, or stop campaigns based on performance.
• Allocate advertising budgets effectively across platforms, campaigns, audiences, and products to maximize results.
• Identify Hero SKUs, new arrivals, best sellers, and high-potential products to push through paid advertising.
• Conduct continuous A/B testing on creatives, audiences, offers, and campaign structures.
• Analyze creative performance and provide actionable feedback to the Creative/Content team.
• Develop strategies to acquire new customers while optimizing retargeting and conversion campaigns.
• Prepare regular performance reports and provide clear insights and recommendations for continuous improvement.
• Stay updated with advertising trends, platform changes, competitor activities, and new opportunities.

Skills

Performance Marketing

Paid Media

Digital Advertising

Job description

We are looking for a data-driven and hands-on Performance Marketing Specialist to manage and optimize paid advertising across Meta Ads, TikTok Ads, Shopee Ads, and CPAS/Collaborative Ads.

You will be responsible for driving profitable e-commerce growth through campaign optimization, budget management, creative testing, and performance analysis.

Key Responsibilities

Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads, TikTok Ads, Shopee Ads, and CPAS/Collaborative Ads.

Manage campaign setup, targeting, bidding, budget allocation, and daily performance optimization.

Monitor key metrics including ROAS, CTR, CPC, CPM, CPA/CPO, Conversion Rate, and GMV.

Make data-driven decisions to scale, optimize, maintain, or stop campaigns based on performance.

Allocate advertising budgets effectively across platforms, campaigns, audiences, and products to maximize results.

Work closely with the E-Commerce team to identify Hero SKUs, new arrivals, best sellers, and high-potential products to push through paid advertising.

Conduct continuous A/B testing on creatives, audiences, offers, and campaign structures.

Analyze creative performance and provide actionable feedback to the Creative/Content team to develop better-performing ads.

Develop strategies to acquire new customers while optimizing retargeting and conversion campaigns.

Prepare regular performance reports and provide clear insights and recommendations for continuous improvement.

Stay updated with advertising trends, platform changes, competitor activities, and new opportunities across digital and marketplace platforms.

Requirements

Minimum 2-3 years of hands-on experience in Performance Marketing, Paid Media, Digital Advertising, or similar roles.

Strong hands-on experience with Meta Ads and TikTok Ads is required.

Experience with Shopee Ads and CPAS/Collaborative Ads is highly preferred.

Experience in Fashion, Beauty, Retail, or E-Commerce is a strong advantage.

Strong understanding of ROAS, CTR, CPC, CPM, CPA/CPO, Conversion Rate, and other performance metrics.

Strong analytical and problem-solving skills with the ability to turn data into optimization actions.

Good understanding of creative testing, audience testing, prospecting, and retargeting.

Proficient in Microsoft Excel / Google Sheets.

Highly data-driven, proactive, detail-oriented, and target-oriented.

Able to work in a fast-paced environment and manage multiple campaigns simultaneously.

Willing to work fully on-site (WFO) in Cengkareng, West Jakarta

Founded in 2007, Chocochips is a feminine, chic, and elegant fashion brand that empowers women to express their confidence and strength through timeless, carefully designed pieces that blend quality, comfort, and sophistication.

With both retail stores and a strong online presence, Chocochips continues to bring effortless style to women everywhere - inspiring confidence through everyday fashion.

We’re a growing team of passionate creatives and fashion enthusiasts who believe that great style starts from great ideas. If you’re driven, creative, and eager to make an impact in the fashion industry, come and join us in shaping the next chapter of Chocochips.

Founded in 2007, Chocochips is a feminine, chic, and elegant fashion brand that empowers women to express their confidence and strength through timeless, carefully designed pieces that blend quality, comfort, and sophistication.

With both retail stores and a strong online presence, Chocochips continues to bring effortless style to women everywhere - inspiring confidence through everyday fashion.

We’re a growing team of passionate creatives and fashion enthusiasts who believe that great style starts from great ideas. If you’re driven, creative, and eager to make an impact in the fashion industry, come and join us in shaping the next chapter of Chocochips.