National Retail Marketing Leader

PT. Agrinesia Raya; Bogor; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

Asthanesia is seeking a strategic Retail Marketing Manager to develop and implement national retail marketing programs aligned with brand goals across Indonesia.

You will translate brand strategies into store-level campaigns, coordinate nationwide activations, and monitor performance to close gaps and drive sales.

Leading a cross-functional team, you will leverage data, strengthen partnerships with Brand, Retail Ops, and Vendors, and foster a culture of continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Management, Communications, or a related field.
• Minimum 7–10 years of experience in Retail Marketing, Trade Marketing, or Marketing.
• Strong experience in developing and executing retail marketing strategies aligned with brand and business objectives.
• Proven track record in developing promotional programs, campaigns, and retail activations to drive engagement and sales.
• Strong analytical skills to translate data into actionable recommendations.
• Understanding of marketing investment and campaign effectiveness.

Responsibilities

• Develop and implement national Retail Marketing strategies, frameworks, guidelines, and programs aligned with brand objectives.
• Translate brand strategies into effective retail marketing initiatives and ensure consistent execution across all areas and store formats.
• Coordinate the implementation of marketing campaigns, product launches, seasonal activities, and retail activations across the national retail network.
• Monitor and analyze retail performance to identify execution gaps, business opportunities, and areas for continuous improvement.
• Develop and maintain standards for retail experience, shopper journey, store communication, visual merchandising, and POSM placement.
• Leverage store, sales, shopper, market, and audit data to generate actionable insights and business recommendations.
• Build strong collaboration with Brand, Retail Operations, Sales/Commercial, Visual Merchandising, Procurement, vendors, partners, and other key stakeholders.
• Identify and develop strategic partnerships and opportunities that support retail business growth.
• Lead and develop the Retail Marketing team by setting KPIs, performance expectations, capability requirements, and standards.
• Foster a data-driven, problem-solving, ownership, and continuous improvement culture within the Retail Marketing team.

Skills

Retail Marketing

Trade Marketing

Brand Management

Leadership

Analytics

Digital Marketing

Education

Bachelor’s degree in Marketing, Business, Management, Communications, or related field

7–10 years in Retail/Trade Marketing or Marketing

Job description

Asthanesia is seeking a strategic Retail Marketing Manager to develop and implement national retail marketing programs aligned with brand goals across Indonesia.

You will translate brand strategies into store-level campaigns, coordinate nationwide activations, and monitor performance to close gaps and drive sales.

Leading a cross-functional team, you will leverage data, strengthen partnerships with Brand, Retail Ops, and Vendors, and foster a culture of continuous improvement.