Chief Marketing & Growth Leader

PT. Agrinesia Raya; Bogor; On-site; IDR 1,500,000,000 - 3,000,000,000; Full time

Job summary

Asthanesia seeks a senior marketing leader to shape and drive the overall marketing strategy across multiple brands in the consumer goods space. You will build a high-performance team and oversee Digital, Brand & Product, Retail, and Creative marketing functions.

You will lead NPD, drive growth, optimize ROI, and ensure a consistent visual identity across brands. A strong track record in FMCG and cross-functional leadership is essential.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communication or related field.
• MBA is a plus.

Responsibilities

• Lead and develop four marketing functions: Digital Marketing, Brand & Product Marketing, Retail Marketing, Creative.
• Manage marketing budget and ensure ROI across all initiatives.
• Define long-term brand vision, positioning, and portfolio strategy.
• Drive consumer insight to identify new growth opportunities.
• Lead new product development (NPD) and innovation pipeline.
• Develop Retail Marketing strategies to increase store traffic, conversion, and sales productivity.
• Improve customer experience in store and retail marketing effectiveness.
• Lead integrated digital marketing strategy across all channels.
• Drive customer acquisition, engagement, and retention from all digital channels.
• Ensure strong creative quality and consistent visual identity across all brands.
• Translate marketing strategy into measurable business growth.

Skills

Marketing leadership

Brand management

Digital marketing

Retail marketing

NPD

Cross-functional leadership

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communication

MBA

Job description

Asthanesia seeks a senior marketing leader to shape and drive the overall marketing strategy across multiple brands in the consumer goods space. You will build a high-performance team and oversee Digital, Brand & Product, Retail, and Creative marketing functions.

You will lead NPD, drive growth, optimize ROI, and ensure a consistent visual identity across brands. A strong track record in FMCG and cross-functional leadership is essential.