Head of Marketing

PT. Agrinesia Raya; Bogor; On-site; IDR 1,500,000,000 - 3,000,000,000; Full time

Job summary

Asthanesia seeks a senior marketing leader to shape and drive the overall marketing strategy across multiple brands in the consumer goods space. You will build a high-performance team and oversee Digital, Brand & Product, Retail, and Creative marketing functions.

You will lead NPD, drive growth, optimize ROI, and ensure a consistent visual identity across brands. A strong track record in FMCG and cross-functional leadership is essential.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communication or related field.
• MBA is a plus.

Responsibilities

• Lead and develop four marketing functions: Digital Marketing, Brand & Product Marketing, Retail Marketing, Creative.
• Manage marketing budget and ensure ROI across all initiatives.
• Define long-term brand vision, positioning, and portfolio strategy.
• Drive consumer insight to identify new growth opportunities.
• Lead new product development (NPD) and innovation pipeline.
• Develop Retail Marketing strategies to increase store traffic, conversion, and sales productivity.
• Improve customer experience in store and retail marketing effectiveness.
• Lead integrated digital marketing strategy across all channels.
• Drive customer acquisition, engagement, and retention from all digital channels.
• Ensure strong creative quality and consistent visual identity across all brands.
• Translate marketing strategy into measurable business growth.

Skills

Marketing leadership

Brand management

Digital marketing

Retail marketing

NPD

Cross-functional leadership

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communication

MBA

Job description

Develop and execute the overall marketing strategy aligned with the company\'s business objectives

Build a high-performance marketing organization with strong collaboration and execution excellence.

Lead and develop four marketing functions: Digital Marketing, Brand & Product Marketing, Retail Marketing, Creative.

Manage marketing budget and ensure ROI across all initiatives.

Define long-term brand vision, positioning, and portfolio strategy.

Drive consumer insight to identify new growth opportunities.

Lead new product development (NPD) and innovation pipeline.

Develop Retail Marketing strategies to increase store traffic, conversion, and sales productivity.

Improve customer experience in store and retail marketing effectiveness.

Lead integrated digital marketing strategy across all channels

Drive customer acquisition, engagement, and retention from all digital channel.

Ensure strong creative quality and consistent visual identity across all brands.

Translate marketing strategy into measurable business growth

Qualifications

Bachelor\'s degree in Marketing, Business, Communication or related field. MBA is a plus.

Minimum 12 years of experience in Marketing.

Minimum 5 years leading marketing teams at GM, or Head level.

Strong experience in FMCG, Food & Beverage, Retail, or Consumer Business.

Proven track record in managing multi-brand portfolios.

Experience leading cross-functional teams and large-scale integrated campaigns.

Hands-on experience in new product development (NPD) and innovation management.

Experience overseeing retail marketing and digital marketing is highly preferred.

High competence in project and stakeholder management.

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia's culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands - from beloved traditional snacks to modern food innovations

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia's culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands - from beloved traditional snacks to modern food innovations