National Retail Marketing Manager

PT. Agrinesia Raya; Bogor; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

Asthanesia is seeking a strategic Retail Marketing Manager to develop and implement national retail marketing programs aligned with brand goals across Indonesia.

You will translate brand strategies into store-level campaigns, coordinate nationwide activations, and monitor performance to close gaps and drive sales.

Leading a cross-functional team, you will leverage data, strengthen partnerships with Brand, Retail Ops, and Vendors, and foster a culture of continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Management, Communications, or a related field.
• Minimum 7–10 years of experience in Retail Marketing, Trade Marketing, or Marketing.
• Strong experience in developing and executing retail marketing strategies aligned with brand and business objectives.
• Proven track record in developing promotional programs, campaigns, and retail activations to drive engagement and sales.
• Strong analytical skills to translate data into actionable recommendations.
• Understanding of marketing investment and campaign effectiveness.

Responsibilities

• Develop and implement national Retail Marketing strategies, frameworks, guidelines, and programs aligned with brand objectives.
• Translate brand strategies into effective retail marketing initiatives and ensure consistent execution across all areas and store formats.
• Coordinate the implementation of marketing campaigns, product launches, seasonal activities, and retail activations across the national retail network.
• Monitor and analyze retail performance to identify execution gaps, business opportunities, and areas for continuous improvement.
• Develop and maintain standards for retail experience, shopper journey, store communication, visual merchandising, and POSM placement.
• Leverage store, sales, shopper, market, and audit data to generate actionable insights and business recommendations.
• Build strong collaboration with Brand, Retail Operations, Sales/Commercial, Visual Merchandising, Procurement, vendors, partners, and other key stakeholders.
• Identify and develop strategic partnerships and opportunities that support retail business growth.
• Lead and develop the Retail Marketing team by setting KPIs, performance expectations, capability requirements, and standards.
• Foster a data-driven, problem-solving, ownership, and continuous improvement culture within the Retail Marketing team.

Skills

Retail Marketing

Trade Marketing

Brand Management

Leadership

Analytics

Digital Marketing

Education

Bachelor’s degree in Marketing, Business, Management, Communications, or related field

7–10 years in Retail/Trade Marketing or Marketing

Job description

Develop and implement national Retail Marketing strategies, frameworks, guidelines, and programs aligned with the company’s business and brand objectives.

Translate brand strategies into effective retail marketing initiatives and ensure consistent execution across all areas and store formats.

Coordinate the implementation of marketing campaigns, product launches, seasonal activities, and retail activations across the national retail network.

Monitor and analyze retail performance to identify execution gaps, business opportunities, and areas for continuous improvement.

Develop and maintain standards for retail experience, shopper journey, store communication, visual merchandising, POSM placement, and customer touchpoints.

Leverage store, sales, shopper, market, competitor, and audit data to generate actionable insights and business recommendations.

Build strong collaboration with Brand, Retail Operations, Sales/Commercial, Visual Merchandising, Procurement, vendors, partners, and other key stakeholders.

Identify and develop strategic partnerships and opportunities that support retail business growth.

Lead and develop the Retail Marketing team by setting clear KPIs, performance expectations, capability requirements, and working standards.

Foster a data-driven, problem-solving, ownership, and continuous improvement culture within the Retail Marketing team.

Qualification :

Bachelor’s degree in Marketing, Business, Management, Communications, or a related field.

Minimum 7–10 years of experience in Retail Marketing, Trade Marketing, or Marketing, preferably in retail, F&B, or FMCG industries.

Strong experience in developing and executing retail marketing strategies aligned with brand and business objectives.

Proven track record in developing promotional programs, campaigns, and retail activations to drive customer engagement and sales performance.

Strong analytical skills with the ability to analyze market, shopper, and retail performance data and translate insights into actionable business recommendations.

Strong understanding of marketing investment and campaign effectiveness, with the ability to optimize programs based on business impact.

Strong leadership and stakeholder management skills, with experience leading teams and working cross-functionally.

Good understanding of digital marketing, e-commerce, and marketing tools to support retail business growth.

Experience in managing multiple brands, channels, or retail markets is a plus.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Retail Marketing Manager?
• Which of the following types of qualifications do you have?
• Do you have Retail Development experience?
• How many years experience in Brand Management do you have?
• Do you have FMCG retail experience?

FMCG Manufacturing 1,001-5,000 employees

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations

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