Marketplace Specialist

PT Sen Karya Cemerlang; Jakarta Utara; On-site; IDR 78,120,000 - 100,440,000; Full time

Job summary

PT Sen Karya Cemerlang is seeking a Marketplace Specialist to own Shopee and TikTok Shop store operations, including listing optimization, campaigns, and analytics. You will drive GMV growth through data-driven decisions and ensure superior customer service standards across channels.

The role requires 1–2 years of relevant experience, strong analytical skills, and leadership ability to coach chat agents while coordinating with warehouse and management teams.

Qualifications

• 1–2 years experience as a Marketplace/EC Specialist or similar role.
• Deep knowledge of Shopee and TikTok Shop ecosystems and tools.
• Strong ability to process business metrics using Excel or Sheets.

Responsibilities

• Manage end-to-end daily operations for Shopee & TikTok Shop.
• Plan, submit, and execute campaigns; optimize listings; analyze results.
• Lead CS chat team; enforce SOPs and monitor performance.

Skills

Shopee & TikTok Shop

Campaign execution

Data analytics

Leadership

Stock & pricing monitoring

Communication

Excel / Google Sheets

Marketplace knowledge

Tools

Microsoft Excel

Google Sheets

Job description

We are Hiring: Marketplace Specialist

Salary: Rp7.000.000 - 9.000.000

Are you a data-driven e-commerce strategist with a passion for growth? We are looking for a dynamic Marketplace Specialist to lead our store operations and strategy on Shopee & TikTok Shop.

In this role, you will take full ownership of our end-to-end store management—from listing optimization and campaign execution to performance analytics and leading top-tier customer service standards. If you have a proven track record of boosting GMV and thrive in a fast-paced environment, this is the perfect opportunity for you!

Key Responsibilities:

Campaign & Operations Management

• Manage end-to-end daily operations for Shopee & TikTok Shop.
• Plan, submit, and execute marketplace campaigns, including registration, product curation, campaign pricing, vouchers, Flash Sales, and bundling, as well as evaluating post-campaign results.
• Monitor orders and coordinate closely with the Warehouse and Marketplace Admins to ensure a smooth order fulfillment process.
• Monitor store health and seller performance rigorously, including managing penalty points, cancellations, late shipments, returns/refunds, and other operational metrics.

Optimization & Data Analytics

• Manage and continuously optimize product listings (Marketplace SEO), including titles, descriptions, categories, attributes, visuals (photos & videos), SKUs, pricing, and variations.
• Track and improve marketplace performance based on key metrics: GMV, traffic, transactions, Conversion Rate (CVR), and Average Order Value (AOV).
• Monitor market pricing, promotion effectiveness, stock availability, and individual product performance.
• Conduct daily, weekly, and monthly performance analysis to create comprehensive reports, providing actionable insights and strategic action plans for continuous improvement.

Team Supervision & Customer Experience

• Create, oversee, and ensure the Customer Service/Chat Standard Operating Procedures (SOP) are well-implemented.
• Monitor the daily performance of Chat Admins, ensuring response rate and response time metrics meet or exceed store standards.
• Conduct regular quality control checks on chat histories and provide constructive feedback and evaluations to the Chat Admins.
• Handle and elevate customer complaints or issues that require further managerial decisions.

Qualifications:

• Minimum of 1-2 years of proven experience as a Marketplace Specialist, E-Commerce Specialist, or a similar role.
• In-depth knowledge of the ecosystems, algorithms, marketing tools, and Seller Centers of Shopee and TikTok Shop.
• Strong analytical skills with proficiency in processing business metrics (GMV, CVR, AOV) using Microsoft Excel or Google Sheets.
• Proven track record of successfully executing mega campaigns (e.g., 11.11, Payday Sales) and other marketplace promotional programs.
• Solid leadership skills to manage, train, and evaluate team performance (specifically Chat Admins).
• Highly detail-oriented, meticulous in monitoring stock and pricing, and capable of solving operational issues swiftly.
• Excellent communication skills for cross-functional coordination (Warehouse, CS, and Management).