Marketplace Specialist

PT. Kaya Mulia Anugrah; Jakarta Selatan; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

PT. Kaya Mulia Anugrah is seeking a result-driven digital advertising specialist to manage campaigns across Shopee and other marketplaces. You will optimize campaigns through data-driven analyses, A/B testing, and cross-platform strategies while managing budgets to meet business targets.

The role involves promotions, SEO/SEM, and monthly reporting, based in Jakarta. The ideal candidate has at least 2 years in e-commerce or retail, strong communication, and proficiency with platforms like TikTok

Qualifications

• Bachelor’s degree preferred in Business Administration, Marketing, or related field.

Responsibilities

• Manage advertising campaigns across Shopee and other e-commerce platforms.
• Handle and manage marketplace accounts.
• Identify business challenges and opportunities through digital advertising.
• Analyze campaign performance and make data-driven decisions.
• Conduct A/B testing on creatives, audiences, platforms and copywriting to optimize performance.
• Manage advertising budgets to meet targets.
• Plan, execute and monitor marketplace promotions and campaigns regularly.
• Develop and implement advertising strategies across marketplaces like Shopee, TikTok Shop, and others.
• Collaborate on digital marketing campaigns including SEO and SEM initiatives.
• Prepare and present monthly performance reports.

Skills

Analytical mindset

Data-driven decision making

Communication skills

Attention to detail

Independent working

Team collaboration

Adaptability

Education

Bachelor's degree in Business Admin / Marketing

Tools

TikTok Shop

Shopee

Tokopedia

Job description

Manage advertising campaigns across Shopee and other e-commerce platforms

Handle and manage marketplace accounts

Identify business challenges and opportunities that can be addressed through digital advertising

Analyze previous ad campaign performance and make data-driven decisions

Conduct experiments with creatives, audience targeting, platforms, and copywriting through A/B testing to optimize campaign performance

Manage advertising budgets to achieve business targets

Plan, execute, and monitor marketplace promotions and campaigns on a regular basis

Develop and implement advertising strategies across marketplace platforms such as Shopee, TikTok, and others

Collaborate on and execute digital marketing campaigns, including SEO and SEM initiatives

Prepare and present monthly performance reports

Requirements

Bachelor's degree (S1) in Business Administration, Marketing, or a related field is preferred

Minimum 2 years of experience in the e-commerce or retail industry

Strong analytical skills with a data-driven mindset

Excellent written and verbal communication skills

Proficient in using marketplace platforms such as TikTok Shop, Shopee, and Tokopedia

Detail-oriented with strong organizational and multitasking abilities

Able to work independently as well as collaboratively in a team environment

Adaptable and able to thrive in a fast-paced, dynamic work environment

E-commerce certification or relevant training is an advantage