E-commerce & Performance Ads Specialist

PT Lee Shalom Berjaya; Banten; On-site; IDR 167,400,000 - 256,680,000; Full time

Job summary

PT Lee Shalom Berjaya is seeking an on-site E-commerce Specialist to manage marketplace operations across Shopee, Tokopedia, and TikTok Shop. You will develop strategies to boost sales, traffic, and conversions while planning campaigns, pricing, and promotions.

The role requires 2–5 years in e-commerce or related fields, with hands-on experience in ads platforms and performance metrics. Join a team focused on growth, analytics, and brand objectives in Tangerang.

Qualifications

• Willing to work fully on-site, Monday to Friday in Tangerang.
• Bachelor's degree in Marketing, Business, Management, E-commerce, or related field.
• 2–5 years of experience in e-commerce, marketplace management, or performance marketing.
• Hands-on experience managing e-commerce platforms and marketplace operations.
• Proven ability to set up, manage, and optimize Marketplace Ads independently.

Responsibilities

• Manage and optimize daily e-commerce operations across marketplaces, including Shopee, Tokopedia, and TikTok Shop.
• Develop and execute strategies to increase sales, traffic, conversion rates, and store performance.
• Plan and manage marketplace campaigns, promotions, vouchers, discounts, and pricing strategies.
• Set up, manage, monitor, and optimize Marketplace Ads and other relevant paid advertising campaigns.
• Analyze advertising performance and optimize ROAS, CTR, CPC, conversion rate and budgets.
• Monitor sales performance, campaign results, and advertising expenditure to identify growth opportunities.
• Optimize product listings, including titles, descriptions, pricing, images, and visibility.
• Conduct A/B testing and data-driven improvements to campaigns and marketplace performance.
• Prepare regular sales and advertising performance reports with actionable recommendations.
• Collaborate with Marketing, Creative, and Commercial teams to support sales growth and brand objectives.

Skills

Marketplace management

Performance marketing

Advertising optimization

A/B testing

Data analysis

Excel/Google Sheets

Campaign planning

Pricing strategy

ROAS optimization

Campaign reporting

Education

Bachelor's degree in Marketing/Business/E-commerce

Tools

Shopee Ads

TikTok Ads

Meta Ads

Google Ads

Job description

Responsibilities

• Manage and optimize daily e-commerce operations across marketplaces, including Shopee, Tokopedia, and TikTok Shop.
• Develop and execute e-commerce strategies to increase sales, traffic, conversion rates, and overall store performance.
• Plan and manage marketplace campaigns, promotions, vouchers, discounts, and product pricing strategies.
• Set up, manage, monitor, and optimize Marketplace Ads and other relevant paid advertising campaigns.
• Analyze advertising performance and optimize ROAS, CTR, CPC, conversion rates, and advertising budgets.
• Monitor sales performance, campaign results, and advertising expenditure to identify growth opportunities.
• Optimize product listings, including titles, descriptions, pricing, images, and product visibility.
• Conduct A/B testing and implement data-driven improvements to advertising campaigns and marketplace performance.
• Prepare regular sales and advertising performance reports with actionable recommendations.
• Collaborate with the Marketing, Creative, and Commercial teams to support sales growth and brand objectives.

Qualifications

• Must be willing to work fully on-site, Monday to Friday, at Rukan Shibuya, PIK 2, Tangerang Regency, Banten.
• Bachelor's degree in Marketing, Business, Management, E-commerce, or a related field.
• Minimum 2–5 years of experience in e-commerce, marketplace management, performance marketing, or a related role.
• Hands‑on experience managing e-commerce platforms and marketplace operations.
• Proven ability to set up, manage, and optimize Marketplace Ads independently.
• Good understanding of performance marketing metrics, including ROAS, CTR, CPC, CPA, and conversion rate.
• Familiarity with marketplace advertising platforms such as Shopee Ads, TikTok Ads, or other relevant advertising tools.
• Experience with Meta Ads is a plus.
• Strong analytical skills with the ability to interpret sales and advertising data.
• Proficient in Microsoft Excel or Google Sheets for reporting and performance analysis.
• Detail‑oriented, proactive, target‑driven, and able to work independently.
• Experience in the FMCG, Beauty, or Personal Care industry is an advantage.