Marketplace Growth Architect & E‑commerce Strategy

ANKER INDONESIA; Jakarta Pusat; On-site; IDR 133,920,000 - 468,720,000; Full time

Job summary

ANKER INDONESIA is seeking an E-commerce Growth & Strategy Specialist to own the performance story across Shopee, Tokopedia, Lazada, and TikTok Shop. You will monitor traffic, visitors, CTR, conversion rate, and revenue, diagnosing growth blockers and driving initiatives that improve funnel health.

You will design and implement growth programs, partner with marketing and operations, and build dashboards to track results and opportunities, ensuring data-driven recommendations across channels.

Qualifications

• Bachelor's degree in Business, Marketing, Statistics, or a related field.
• 2–4 years of experience in e-commerce, digital marketing, or growth/analytics roles, with hands-on experience managing marketplace channels (Shopee, Tokopedia, Lazada, and/or TikTok Shop).
• Strong analytical skills; comfortable working with marketplace seller-center dashboards (Shopee Seller Center, Tokopedia Seller Center, Lazada Seller Center, TikTok Shop Seller Center), Excel/Google Sheets, and other analytics tools.
• Solid understanding of e-commerce funnel metrics — traffic, visitors, CTR, conversion rate, AOV — and how they connect to revenue.
• Experience with data visualization/reporting tools (Looker Studio, Power BI, or similar) is a plus.
• Strong problem-solving mindset — able to translate data into clear, actionable recommendations.
• Good communication and cross-functional collaboration skills.
• Detail-oriented, proactive, and comfortable working in a fast-paced, target-driven environment.

Responsibilities

• Monitor and analyze daily, weekly, and monthly performance across all marketplace channels (Shopee, Tokopedia, Lazada, TikTok Shop): traffic, product visitors, click-through rate, conversion rate, average order value, and add-to-cart rate.
• Diagnose the root causes behind performance dips or plateaus — whether it's listing quality, pricing, stock availability, ads efficiency, or competitor activity — and back up findings with data.
• Design and recommend growth initiatives (promotions, bundling, pricing adjustments, listing/content optimization, campaign timing) to lift conversion rate and revenue.
• Partner with marketing, content, and marketplace operations teams to implement growth initiatives and track results.
• Build and maintain regular performance dashboards and reports for management, highlighting channel health, wins, and risks.
• Run competitor and market benchmarking across marketplaces to identify new opportunities.
• Design and run A/B tests or pilot initiatives on listings and promotions, and measure their impact.
• Stay current on marketplace platform algorithm changes, new features, and best practices across Shopee, Tokopedia, Lazada, and TikTok Shop.

Skills

Analytical skills

Cross-functional collaboration

Data-driven decision making

Problem-solving

Communication

Education

Bachelor's degree in Business, Marketing, Statistics, or related field

Tools

Excel/Google Sheets

Looker Studio

Power BI

Job description

ANKER INDONESIA is seeking an E-commerce Growth & Strategy Specialist to own the performance story across Shopee, Tokopedia, Lazada, and TikTok Shop. You will monitor traffic, visitors, CTR, conversion rate, and revenue, diagnosing growth blockers and driving initiatives that improve funnel health.

You will design and implement growth programs, partner with marketing and operations, and build dashboards to track results and opportunities, ensuring data-driven recommendations across channels.