Marketing Project Management (SPX Express)

Shopee; Bangkok; On-site; IDR 481,799,000 - 695,931,000; Full time

Job summary

Shopee is seeking an experienced Marketing professional in Bangkok to own SPX's positioning, messaging, and marketing roadmap. You will collaborate with Sales, Commercial, and Analytics to acquire sellers and drive ROI across campaigns and events.

The role demands 3–5+ years in marketing with strong digital fundamentals, excellent cross-functional collaboration, and fluency in Thai and English. This is a fast-moving, resource-constrained environment.

Qualifications

• 3 to 5+ years in marketing, brand, growth or commercial marketing.
• Strong fundamentals in brand, positioning, segmentation and digital.
• Turns data into business recommendations tied to acquisition and revenue.
• Owns work end to end, from problem to strategy, execution, and results.
• Strong project management and cross-functional collaboration.
• Fluent in Thai and English; clear presenter who can persuade management with data.

Responsibilities

• Brand and strategy: Own SPX's positioning and messaging, build the marketing roadmap, and track market and competitor trends.
• Seller acquisition: Work with Sales and Commercial to find what stops sellers from choosing SPX, then run campaigns, content, and events to fix it.
• Analytics: Set up the measurement framework, build business cases, and judge every initiative on ROI and incremental ADO, not vanity metrics.
• Stakeholders and projects: Align with senior stakeholders, run cross-functional projects and agencies, and present recommendations to management.

Skills

Marketing experience

Brand strategy

Growth marketing

Data-driven decisions

Cross-functional collaboration

Presentation skills

Tools

Excel/Google Sheets

Job description

Department MarketingLevelExperienced (Individual Contributor)LocationBangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.About the Team:As SPX's first marketing hire, you will build the marketing function from scratch: own the brand, help Sales win and convert sellers, and use data to show what works.Job Description:Brand and strategy: Own SPX's positioning and messaging, build the marketing roadmap, and track market and competitor trends.Seller acquisition: Work with Sales and Commercial to find what stops sellers from choosing SPX, then run campaigns, content, and events to fix it.Analytics: Set up the measurement framework, build business cases, and judge every initiative on ROI and incremental ADO, not vanity metrics.Stakeholders and projects: Align with senior stakeholders, run cross-functional projects and agencies, and present recommendations to management.Requirements:3 to 5+ years in marketing, brand, growth, or commercial marketing.Solid fundamentals in brand, positioning, segmentation, and digital.Turns data into business recommendations tied to acquisition and revenue.Owns work end to end, from problem to strategy, execution, and results.Strong project management and cross-functional collaboration.Clear presenter who can persuade management with logic and data.Comfortable in a fast-moving setup with limited resources and processes.Advanced Excel or Google Sheets; fluent in Thai and English.