Big Campaign Management (Shopee)

Shopee; Bangkok; On-site; IDR 269,251,000 - 484,653,000; Full time

Job summary

Shopee Bangkok is seeking a Marketing Campaign Specialist to lead end-to-end planning of major campaigns and optimize performance across channels. The role collaborates with Marketing, Business Development and BI teams to design mechanics, manage budgets, plan in-app visibilities, and drive buyer growth while maintaining strong English communication in a fast-paced environment.

Detail-oriented, proactive professionals who can thrive under pressure will excel and help elevate Shopee’s market

Qualifications

• Minimum of 2 years work experience in campaign marketing or e-commerce.
• Detail-oriented, organized and able to manage own tasks.
• Strong logical thinking and problem-solving; translate issues into recommendations.
• Excellent verbal and written English; able to coordinate with multi-team stakeholders.

Responsibilities

• Manage end-to-end planning and implementation of Shopee’s largest campaigns (Double Digit, Mid Month, Payday).
• Collaborate with Marketing, Business Development and BI teams to ideate campaign mechanics, manage spending budget, plan in-app visibilities & out-app communications, and execute with all the working teams.
• Analyze key commercial/marketing metrics to drive continual performance optimization and improve campaign efficiency.
• Identify and explore new buyer-facing initiatives to grow the buyer base, commercial performance, or improve user experience of campaigns.

Skills

Campaign marketing

E-commerce

Business development

Communication skills

Problem solving

Job description

Department MarketingLevelExperienced (Individual Contributor)LocationBangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.Job Description:Manage the end-to-end planning and implementation of Shopee’s largest campaigns (Double Digit, Mid Month, Payday)Work closely with stakeholders from Marketing, Business Development, and Business Intelligence teams to ideate campaign mechanics (e.g. vouchers and deals), manage spending budget, plan in-app visibilities & out-app communications, and execute with all the working teamsAnalyze key commercial/marketing metrics to drive continual performance optimization and improve campaign efficiencyIdentify and explore new buyer-facing initiatives to grow the buyer base, commercial performance, or improve user experience of campaignsPost performance campaign analysis and deepdive on new initiativesRequirements:Minimum of 2 years work experience; experience in campaign marketing, e-commerce arm of brands, or business development would be a plusDetail-oriented, organized, and can independently manage own tasksStrong logical thinking and problem-solving skills; able to analyze issues / identify opportunities and turn them into recommendations.Good verbal and written communication skills; able to coordinate with multi-team stakeholdersProactive and can-do attitude; able to work under pressure in a fast-paced environmentGood command of English