Area Sales Team Lead (Contract)

Shopee; Bangkok; On-site; IDR 642,398,000 - 1,070,664,000; Full time

Job summary

Shopee in Bangkok is seeking an experienced Team Lead to manage field sales teams and on-site activations across local events. You will drive revenue, oversee training, and coordinate with venue owners and internal stakeholders to ensure successful campaigns.

The role requires 3–5+ years of leadership in sales or events, strong data analysis, and fluency in Thai (Burmese a plus). International travel to regional areas is expected, with a 6-day work week flexibility.

Qualifications

• 3–5+ years of experience leading sales teams, field operations, event activations, or area sales management.
• Proven track record of driving revenue and consistently achieving sales targets.
• Strong leadership capabilities with the ability to lead, mentor, manage, and resolve conflict within large teams.
• Excellent crisis-management and decision-making skills; able to liaise with venue owners, property managers, and internal stakeholders.
• Fluent in Thai; Burmese proficiency is a strong plus.

Responsibilities

• Lead, supervise, and optimize the field sales team to meet KPIs and sales targets.
• Organize regular training sessions, refresher courses, and skill assessments for team members.
• Coordinate pre-event promotions, sitePermitting, and on-site event activations.
• Prepare daily and post-event performance reports for executives.

Skills

Leadership

Sales management

Event activation

Data analysis

Stakeholder management

Crisis management

Communication

Thai language

Burmese language

Job description

Department MarketingLevelExperienced (Team Lead)LocationBangkokOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.Job Description:1. Team & Sales Performance ManagementManage, lead, and supervise the field sales team to maximize operational efficiency and consistently achieve defined KPIs and sales targets.Conduct weekly and monthly performance review meetings and report progress to executive leadership.Organize regular training sessions, refresher courses, and skill assessments for team members.2. Event Preparation & On-site Sales ActivationsLocation Permitting & Pre-event Promotion: Liaise with venue owners to secure site permissions, and coordinate online marketing/PR campaigns targeting the local area prior to events.Site Inspection: Conduct on-site inspections to evaluate and ensure venue readiness against established criteria.Equipment & Marketing Collateral Setup: Prepare and manage point-of-sale displays, event hardware, and props (e.g., standees, booths, Wi-Fi setups, and promotional giveaways).On-site Issue Resolution: Identify, document, and swiftly escalate technical or operational on-site issues to the management team.3. Performance ReportingCompile and deliver accurate daily sales and operational performance reports to management.Identify, monitor, and report operational bottlenecks and on-site challenges immediately.Prepare comprehensive post-event reviews covering overall sales performance, execution efficiency, and key outcomes.4. Travel & Work FlexibilityTravel regularly to upcountry/regional areas to oversee on-site activations and ensure smooth operations.Willingness to work 6 days per week and adapt working schedules according to event/field activation timelines.Requirements:Experience: 3–5+ years of experience leading sales teams, field operations, event activations, or area sales management. (Experience managing large or regional/upcountry teams is highly preferred).Sales Track Record: Proven track record of driving revenue and consistently achieving sales targets.Leadership & People Management: Strong leadership capabilities with a proven ability to lead, mentor, manage, and resolve conflict within large teams.Problem Solving & Stakeholder Management: Excellent crisis-management and decision-making skills; capable of liaising professionally with venue owners, property managers, and internal stakeholders.Reporting & Analytical Skills: Strong data analysis skills with the ability to summarize sales metrics and present accurate, timely reports to executives.Communication: Clear and effective communication skills to articulate objectives and delegate tasks accurately.Languages: Fluent in Thai (Proficiency in Burmese is a strong plus).Travel Flexibility: Able to travel frequently and stay overnight in upcountry/regional areas.Work Schedule: Ability to work 6 days per week with flexibility regarding shift timing and working hours based on event schedules.Vehicle & License: Valid driver's license (Possession of a personal vehicle is an advantage).Mindset & Personal Attributes: Hands-on, resilient, highly result-oriented, and able to thrive under sales pressure.