Marketing New Product Development (NPD) Manager

Wilmar Group; Jakarta Utara; On-site; IDR 300,000,000 - 450,000,000; Full time

Job summary

Wilmar Group seeks an experienced Marketing New Product Development (NPD) Manager to drive the identification, development, and commercialization of new consumer products. You will lead the NPD process, collaborate with Marketing, Sales, R&D, and Supply Chain, and translate consumer insights into marketable offerings.

Ideal candidates hold a bachelor’s in marketing or related fields and have 5–7 years in marketing, NPD or product management within FMCG, with strong analytical and presentation

Qualifications

• Bachelor level degree in marketing, business or related field.
• 5–7 years in Marketing, NPD, Product Management, Innovation, or related functions.
• Experience in FMCG, food or consumer goods preferred.

Responsibilities

• Lead identification, development, and commercialization of new products.
• Manage end-to-end NPD process from concept to launch.
• Collaborate with cross-functional teams to commercialize products.
• Develop business cases, pricing, forecasts, and go‑to‑market plans.

Skills

Analytical thinking

Project management

Communication

Presentation skills

English fluency

Education

Bachelor's Degree in Marketing, Business Administration, Food Technology, International Business, Industrial Engineering, Chemical Engineering, or related disciplines

Job description

Marketing New Product Development (NPD) Manager

We are looking for an experienced and innovative Marketing New Product Development (NPD) Manager to lead the identification, development, and commercialization of new consumer products and business opportunities. This role plays a critical part in driving product innovation, category expansion, and sustainable business growth within the FMCG and consumer products sector.

Key responsibilities

Continuously identify new product and new category opportunities based on consumer trends, market developments, competitor activities, and emerging business opportunities.

Manage the end-to-end New Product Development (NPD) process, including opportunity identification, concept development, product testing, feasibility assessment, commercial evaluation, and product launch.

Collaborate closely with cross-functional teams including Marketing, Sales, R&D, Purchasing, Supply Chain, Production, Finance, Regulatory, and Quality Assurance to ensure successful commercialization.

Explore new product concepts, ingredients, technologies, and innovations from both local and international markets.

Conduct market and consumer research to identify unmet customer needs and emerging trends.

Develop business cases, pricing strategies, sales forecasts, and go-to-market plans for new products.

Monitor product performance and recommend continuous improvements based on market feedback and business objectives.

About you

Bachelor's Degree in Marketing, Business Administration, Food Technology, International Business, Industrial Engineering, Chemical Engineering, or other related disciplines.

Minimum 5-7 years of experience in Marketing, New Product Development, Product Management, Innovation, Business Development, or related functions.

Experience in FMCG, food, consumer goods, edible oils, palm oil products, or retail industries is highly preferred.

Strong understanding of consumer behavior, market research, product innovation, branding, packaging development, and commercialization processes.

Proven track record in managing product launches and cross-functional projects.

Strong analytical thinking, project management, communication, and presentation skills.

Strong interest and curiosity in consumer trends, product innovation, and new business opportunities.

Proactive, results-driven, and capable of working in a fast-paced environment.

Fluent in English, both written and spoken.

Ability to communicate in Mandarin (spoken and/or written) will be a significant advantage due to regular interaction with regional stakeholders, suppliers, and business partners across Asia.

Willing to travel when required.

Your application will include the following questions:

• Berapa gaji bulanan yang kamu inginkan?
• Berapa tahun pengalaman kerjamu sebagai pengembang produk?
• Kualifikasi mana yang kamu miliki?
• Do you have New Business Development experience?

Wilmar International Limited, founded in 1991 and headquartered in Singapore, is today Asia’s leading agribusiness group. Wilmar is ranked amongst the largest listed companies by market capitalisation on the Singapore Exchange. Wilmar’s business activities include oil palm cultivation, oilseeds crushing, edible oils refining, sugar milling and refining, specialty fats, oleochemicals, biodiesel and fertilisers manufacturing and grains processing. At the core of Wilmar’s strategy is a resilient integrated agribusiness model that encompasses the entire value chain of the agricultural commodity processing business, from origination and processing to branding, merchandising and distribution of a wide range of agricultural products. The Group is backed by a multinational workforce of about 90,000 people. In other to support our business growth in the Group Wilmar International Plantation, we are looking for qualified candidates to fill following position.

Wilmar International Limited, founded in 1991 and headquartered in Singapore, is today Asia’s leading agribusiness group. Wilmar is ranked amongst the largest listed companies by market capitalisation on the Singapore Exchange. Wilmar’s business activities include oil palm cultivation, oilseeds crushing, edible oils refining, sugar milling and refining, specialty fats, oleochemicals, biodiesel and fertilisers manufacturing and grains processing. At the core of Wilmar’s strategy is a resilient integrated agribusiness model that encompasses the entire value chain of the agricultural commodity processing business, from origination and processing to branding, merchandising and distribution of a wide range of agricultural products. The Group is backed by a multinational workforce of about 90,000 people. In other to support our business growth in the Group Wilmar International Plantation, we are looking for qualified candidates to fill following position.