Marketing Lead - CODM

PT. Garena Indonesia; Jakarta Utara; On-site; IDR 400,000,000 - 800,000,000; Full time

Job summary

Garena seeks a senior Integrated Marketing Lead for the Thailand market to own CODM strategy, roadmaps, budgets and campaign priorities. You will drive multi‑channel campaigns across seasons, updates, and esports, translating business goals into clear audience plans and execution roadmaps.

Lead internal teams, agencies, and partners, optimize media mix and budget, and collaborate with regional and global teams for strong local execution while mentoring the team for higher quality and faster

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Communications, or related field.
• 3–5 years in integrated marketing, brand/digital marketing, or gaming/entertainment.
• Experience managing game launches, live-service campaigns, and multi-channel programs.
• Strong budget planning, agency/vendor management, and campaign briefing.
• Fluent in Thai and English with excellent communication and negotiation skills.

Responsibilities

• Own Thailand marketing strategy, roadmap, budget direction, and campaign priorities for CODM.
• Lead integrated campaigns across seasons, updates, launches, and esports initiatives.
• Translate business goals into audience strategies, messages, plans, and execution roadmaps.
• Coordinate internal teams, agencies, and partners across content, media, social, PR, and events.
• Monitor performance, optimize media mix, and turn learnings into recommendations.
• Collaborate with regional and global teams for local execution and alignment.
• Mentor team members to improve marketing quality and speed.

Skills

Budget planning

Agency management

Campaign briefing

Timeline management

Cross-functional coordination

Social media awareness

KOL/influencer marketing

English Thai communication

Education

Bachelor’s degree in Business Administration, Marketing, Communications

Tools

AI tools

Job description

• Own the Thailand marketing strategy, roadmap, budget direction, and campaign priorities for CODM.
• Lead integrated marketing campaigns across seasons, version updates, game launches, local cultural moments, esports initiatives, and player lifecycle objectives.
• Translate business goals, player insights, and market trends into clear audience strategies, positioning, key messages, channel plans, creative briefs, and execution roadmaps.
• Lead and coordinate internal teams, agencies, and external partners across content, media, social, community, KOL/influencer marketing, esports, PR, and offline activations.
• Monitor campaign and channel performance, optimize media mix and budget allocation, and turn campaign learnings into actionable recommendations.
• Collaborate closely with regional and global teams to ensure strong local execution while maintaining alignment with broader business priorities.
• Mentor and support team members to improve marketing quality, execution speed, and consistency.

CAREERS__REQUIRE_TITLE

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
• Around 3-5 years of experience in integrated marketing, brand marketing, digital marketing, gaming, entertainment, or related industries, with proven end-to-end campaign ownership.
• Experience managing game launches, live-service campaigns, community or esports activations, and multi-channel marketing programs.
• Strong experience in budget planning, agency and vendor management, campaign briefing, timeline management, and cross-functional stakeholder coordination.
• Strong analytical skills with the ability to translate player insights, market trends, channel performance, and funnel metrics into actionable marketing decisions.
• Strong understanding of social media, content, paid media, events, KOL/influencer marketing, and community engagement.
• Excellent communication, presentation, negotiation, and project management skills in both Thai and English.
• Genuine passion for FPS and mobile games, with a strong understanding of gaming communities and player behavior.
• Experience coaching team members and developing marketing playbooks or processes is preferred.
• Proficient in leveraging AI tools for content generation, data analysis, and process automation, with strong awareness of emerging technologies and the ability to quickly learn and adopt new tools.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia’s fastest growing payments networks and a key tool for bridging the ‘digital divide’ to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia’s fastest growing payments networks and a key tool for bridging the ‘digital divide’ to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.