Esports Marketing Lead

PT. Garena Indonesia; Jakarta Barat; On-site; IDR 480,000,000 - 720,000,000; Full time

Job summary

PT Garena Indonesia seeks a Marketing Lead to own the RoV Esports marketing plan from strategy through execution for RoV Pro League. You will shape audience insights, content angles, channel plans, budgets, and success metrics to drive fan engagement.

You will translate objectives into compelling narratives for livestreams and major moments, manage external partners, and coordinate with regional teams to deliver on-brand campaigns for local and international tournaments.

Qualifications

• 2–5 years of end-to-end strategic marketing experience including planning, execution and performance evaluation.
• Experience working with production houses or creative partners to develop high-quality videos or campaign content.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.

Responsibilities

• Own the RoV Esports marketing plan from strategy, tactics, budget, and creative direction through execution and review.
• Turn tournament and business objectives into audience insights, content angles, channel plan, campaign priorities and success metrics.
• Define content narrative for livestreams and matchday moments to ensure fans have a reason to care.

Skills

Marketing Strategy

Content Development

Campaign Management

Digital Marketing

Esports Knowledge

English Fluency

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

• Own the marketing plan for RoV Esports Ecosystem, with primary focus on RoV Pro League - from strategy, tactics, budget, and creative direction through execution and season review.


• Turn tournament and business objectives into a clear marketing approach: audience insight, content angles, channel plan, campaign priorities, and success metrics.


• Define the content narrative around livestreams and follow-up content, ensuring every matchday, storyline, and major moment has a reason for fans to care.

Creative Direction & Content Development

• Lead creative requirements for RoV Pro League's season identity: season concept, slogan, theme, visual identity, key visuals, theme song, and tournament promotional video.


• Set a high bar for storytelling and execution across all tournament marketing assets - not just what gets made, but why it matters to the community.


• Translate ideas into sharp briefs that give designers, production partners, agencies, KOLs, and other collaborators a clear direction to deliver against.

Cross-Functional Delivery

• Work closely with Design, Video Editing, marketing and product teamto deliver campaigns and assets on time, within budget, and at the quality RoV Pro League deserves.


• Manage external partners including production houses, agencies, KOLs, and other creative resources - from briefing and feedback through final delivery.


• Coordinate closely with regional teams to align marketing plans, content direction, and delivery for both local leagues and international tournaments.

Performance & Continuous Improvement

• Analyse performance data, audience response, and content results to identify what worked, what did not, and where the next season can improve.


• Turn learnings into practical strategic recommendations and repeatable playbooks for future RoV Esports campaigns.

Job Requirements

Marketing Experience

• At least 2-5 years of proven experience in end-to-end strategic marketing, with ownership from strategy and planning through execution and performance evaluation.


• Proven experience working with production houses or creative partners to develop high-quality videos, campaign films, or content series.


• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Digital Marketing & End-to-End Campaign Management

• Strong understanding of digital marketing, campaign management, social media platforms, and various content formats.


• Ability to translate broad business objectives into clear marketing strategies, covering target audience, key messages, content direction, tactics, budget, execution plan, and KPIs.


• Strong logical, analytical, and critical-thinking skills, with the ability to use performance data and insights to inform creative and strategic decisions.

Gaming & Esports Understanding

• A genuine gaming enthusiast with a strong interest in RoV and RoV Pro League.


• Good understanding of the sports and esports landscape, including industry trends, audience behavior, and key moments that drive fan engagement.


• Ability to think beyond tournament promotion and understand how to build compelling narratives and experiences that keep fans engaged throughout a season.


• Proactive and driven to explore new approaches, take ownership of complex challenges, and deliver meaningful results.


• Strong problem-solving skills, with the ability to balance creative ambition, operational constraints, and multiple stakeholder needs.


• Strong communication and stakeholder management skills, with the ability to align internal teams and external partners toward a shared direction.


• Fluent in English, with strong verbal and written communication skills.

Good to Have

• Experience in esports, sports, gaming, entertainment, live events, or related industries would be a plus.


• Experience leading, mentoring, or coaching content, creative, or campaign teams would be a plus.


• Experience managing marketing for tournaments, leagues, livestreams, always-on content, or related formats is preferred.


• Experience working with KOLs, talents, agencies, media partners, or other external partners to amplify major campaigns or cultural moments would be a plus.


• Hands-on experience using AI or automation tools to identify opportunities, solve workplace challenges, streamline recurring tasks, or automate workflows would be a plus.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company \"Garena,\" a play on the words \"global arena\". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the digital divide to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company \"Garena,\" a play on the words \"global arena\". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the digital divide to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.