Marketing Associate

PT. Garena Indonesia; Jakarta Utara; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

Garena Indonesia is seeking a dynamic marketer to develop and execute campaigns across general marketing and esports. You will manage creator/KOL programs, identify relevant creators, and build campaigns that resonate with Indonesian audiences.

You will craft creative activations based on player insights and market opportunities, oversee esports marketing activities, and collaborate with internal teams, creators, agencies, and partners to ensure smooth delivery.

Qualifications

• Experience in marketing, campaign management, content marketing, KOL/influencer marketing, esports, or a related field.
• Strong understanding of social media trends, gaming culture, and Indonesian audiences.
• Creative thinker who can identify emerging trends and develop original campaign ideas from scratch.
• Strong communication and relationship-building skills, especially with KOLs, creators, esports teams, and partners.
• Data-driven mindset with the ability to turn campaign and player performance data into actionable insights.
• Dynamic, adaptable, and comfortable in a fast-paced environment where priorities can change quickly.
• Strong ownership, initiative, and attention to detail to manage multiple campaigns and stakeholders.

Job description

• Develop and execute marketing campaigns across general marketing and esports.
• Manage and develop creator/KOL programs, including identifying relevant creators and building campaigns with them.
• Develop creative campaigns and activations based on current trends, player insights, and market opportunities.
• Manage esports marketing activities, including caster management, player promotion, esports partnerships, and team relations.
• Support Delta Force esports social media through match highlights, player-focused content, clips, and other engaging content.
• Monitor and analyze Delta Force performance in Indonesia and provide actionable insights and feedback to the regional team.
• Work closely with internal teams, KOLs, esports organizations, creators, agencies, and other external partners to ensure smooth campaign execution.
• Track campaign performance and provide recommendations to continuously improve marketing effectiveness.
• Experience in marketing, campaign management, content marketing, KOL/influencer marketing, esports, or a related field.
• Strong understanding of social media trends, gaming culture, and Indonesian audiences.
• Creative thinker who can both identify emerging trends and develop original campaign ideas from scratch.
• Strong interest and understanding of esports, preferably with experience in esports marketing or gaming.
• Strong communication and relationship-building skills, especially when working with KOLs, creators, esports teams, and partners.
• Data-driven mindset with the ability to turn campaign and player performance data into actionable insights.
• Dynamic, adaptable, and comfortable working in a fast-paced environment where priorities can change quickly.
• Strong ownership, initiative, and attention to detail, with the ability to manage multiple campaigns and stakeholders simultaneously.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia’s fastest growing payments networks and a key tool for bridging the ‘digital divide’ to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network – regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA online 3.

Since then, Garena has steadily innovated by adding successfull extensions to its original platform:

In 2012, Garena launches new editor and Applicants have …

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