[HN, Free Fire] Senior Marketing

PT. Garena Indonesia; Jakarta Barat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Garena is seeking a skilled Integrated Marketing Communications professional to lead IMC planning and execution for gaming campaigns. You will collaborate with product teams, influencers, and community groups to craft impactful campaigns and optimize spend across channels.

The role emphasizes data-driven evaluation, weekly KPI reporting, and leveraging marketing technology to maximize campaign effectiveness in a dynamic gaming environment.

Qualifications

• Minimum 3 years in full-scope strategic marketing with a strong track record in digital campaign management.
• Bachelor's degree from reputable universities or equivalent practical experience.
• Passionate about Gaming; knowledge of Battle Royale games is a big plus.
• Razor-sharp analytical skills, outstanding problem-solving prowess, and clear, impactful communication skills.
• Fluent in English (must-have).

Responsibilities

• IMC Planning: Plan and develop IMC plans and campaigns aligned with business priorities and customer needs; collaborate with product, KOLs, and Community teams.
• Budget Planning: Responsible for campaign budget planning and allocation.
• IMC Execution: Manage execution of optimal IMC mix including content marketing, influencers, and offline fan events.
• Campaign Management: Promote product and campaign awareness; drive reach and engagement on social platforms.
• Performance Evaluation: Produce weekly and post-campaign reports to measure KPIs and identify improvements.
• Marketing technology optimization: Leverage marketing tech including automation and databases to optimize campaign effectiveness.

Skills

Digital campaigns

Budget planning

Campaign analysis

Influencer marketing

Communication

English fluency

Education

Bachelor's degree

Job description

Integrated Marketing Communications (IMC) Planning & Execution:

• IMC Planning: Plan & develop IMC plans and campaigns, including the IMC component of product launching in alignment with key business priorities, brand & customer needs, and work with product team, KOLs, Community team to deliver the results.
• Budget Planning: Responsible for campaign budget planning and allocation.
• IMC Execution: Manage the execution elements of the optimal IMC mix including content marketing, influencers and key consumers engagement programs, offline fans events for campaign launching.
• Campaign Management: Responsible for promoting product and campaign awareness, users reach & engagement metrics on social media platforms (such as viewership, engagement)

Performance Evaluation:

• Produce insightful weekly and post-campaign reports to measure key performance indicators (KPIs) and highlight areas for improvement.
• Conduct in-depth analysis and evaluation of the effectiveness of various campaigns and channels to continuously optimize marketing strategies.

Marketing technology optimization: Leverage marketing technology including marketing automation and databases to optimize campaign effectiveness.

Job Requirements

• Experience: Minimum 3 years in full-scope strategic marketing with a strong track record in digital campaign management
• Background: Bachelor's degree from reputable universities or equivalent practical experience
• Passion: Passionate in Gaming & having knowledge of Battle Royal Game is a big plus
• Skills: Razor-sharp analytical skills, outstanding problem-solving prowess, and clear, impactful communication skills.
• Language: Fluent in English (must-have)

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the 'digital divide' to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena's compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the 'digital divide' to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena's compelling value proposition to both its millions of users and its trusted content and e-commerce partners.