Strategy & Operations - Marketing & Community

PT. Garena Indonesia; Jakarta Utara; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Garena Indonesia is seeking a Strategy & Operations professional for Marketing & Community to identify segments, design targeted campaigns, and lead offline/online engagement initiatives in the local market. You will drive hyperlocal campaigns, coordinate with local stakeholders and partners, monitor funnel KPIs, and adjust strategies to achieve measurable results.

Ideal candidates have a marketing or business degree, 1–4 years in strategy or marketing roles, strong English and Bahasa skills,

Qualifications

• Bachelor's degree in a marketing or business-related field from top reputable universities is advantageous.
• 1-4 years in strategy consulting, strategic planning, or marketing functions.
• Excellent written and oral communication in Bahasa and English.
• Strong logical, analytical, and critical thinking abilities.
• Highly motivated, creative, adaptable, and passionate about games.

Responsibilities

• Identify target user segments and develop targeted marketing campaigns and community engagement initiatives.
• Drive hyperlocal marketing and community campaigns from planning to evaluation.
• Coordinate with local stakeholders and external partners during planning and implementation.
• Monitor marketing funnel KPIs and adapt strategies to drive results.
• Conduct market research and competitive analysis on industry trends and user needs.
• Recruit, train, and manage a team of community moderators and volunteers.

Skills

Marketing strategy

Community engagement

Team leadership

Analytical thinking

Bilingual English/Bahasa

Education

Bachelor's degree in marketing or business

Job description

Strategy & Operations - Marketing & Community

• Identify target user segments and develop targeted marketing campaigns and offline/online community engagement initiatives to reach and engage them effectively


• Drive hyperlocal marketing and community campaigns, from planning, logistics, implementation and continuous evaluation.


• This entails preliminary research and alignment with local stakeholders and by extension, external partners, throughout the planning and implementation.


• Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.


• Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings


• Analyze campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness


• Recruit, train, and manage a team of community moderators and volunteers to support community programs and events


• A bachelor's degree in a marketing or business-related field from top reputable universities will be advantageous


• 1-4 years working experience in a strategy consulting firm or strategic planning functions or marketing related functions


• Highly motivated and driven individuals who are creative, adaptable, and enjoy solving challenging problems in the game industry who have strong records of academic and professional achievement


• Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions.


• Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams


• Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice

Computer Software & Networking 101-1,000 employees

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company \"Garena,\" a play on the words \"global arena\". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia’s fastest growing payments networks and a key tool for bridging the ‘digital divide’ to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network – regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company \"Garena,\" a play on the words \"global arena\". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia’s fastest growing payments networks and a key tool for bridging the ‘digital divide’ to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network – regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena’s compelling value proposition to both its millions of users and its trusted content and e-commerce partners.