Marketing Campaign - RoV

PT. Garena Indonesia; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT. Garena Indonesia is seeking a Campaign Lead to own marketing campaigns from planning to reporting, across owned, paid, and earned media.

You will translate briefs into actionable strategies, shape the campaign's direction, and oversee creative direction and content quality. You will plan channels, review outputs, monitor performance, and coordinate with Designers, KOLs, Community, and Events to meet KPIs while sharing learnings for future playbooks.

Qualifications

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience coordinating with creative, media, or cross-functional teams to execute campaigns.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics (reach, engagement, views, clicks, conversions, KPIs).
• Campaign strategy: translate objectives into audience, key message, tactics and execution plan.
• Project management: manage timelines, deliverables, stakeholders and launch readiness.
• Creative direction: develop concepts or strong judgement for creative direction.

Responsibilities

• Own assigned campaigns end-to-end from planning to reporting.
• Translate briefs from Marketing Lead into actionable campaign strategies.
• Develop the campaign's strategic direction, including big ideas and audience insight.
• Own creative direction, including tone, visuals, copy direction and content quality.
• Plan channels across owned, paid, and earned media.
• Prepare content briefs, review outputs, and ensure readiness before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.
• Coordinate with Designers, KOLs, Community, Events, and other teams to deliver campaign requirements.
• Manage campaign budget, including planning and tracking within allocation.
• Deliver campaign plans, content plans, and post-mortem reports.
• Share learnings to support future campaign playbooks and team improvement.

Skills

Campaign planning

Brand marketing

Content marketing

Cross-functional coordination

Project management

Creative direction

Performance analytics

Job description

• Own assigned campaigns end-to-end, from planning and execution to reporting.
• Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.
• Develop the campaign's strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.

Creative, Media & Execution

• Own creative direction, including campaign tone, key visuals, copy direction, and content quality.
• Plan campaign channels across owned, paid, and earned media.
• Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.
• Monitor campaign performance during execution and adjust tactics to meet KPIs.

Cross-Functional & Budget Management

• Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.
• Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.
• Deliver campaign plans, content plans, and post-mortem reports.
• Share campaign learnings and insights to support future campaign playbooks and team improvement.

Job Requirements

• Experience in marketing campaign planning, brand marketing or content marketing.
• Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams is a plus.
• Understanding of social media platforms, content formats, and audience engagement.
• Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.
• Campaign Strategy: Able to turn campaign objectives into clear strategy, target audience, key message, marketing tactics, and execution plan.
• Project Management: Able to manage timelines, deliverables, stakeholders, and campaign launch readiness.
• Creative Direction: Able to develop campaign concepts, or have strong creative judgement in making creative direction.

Good-To-Have

• Experience working with KOLs, influencers, creators, or community teams.
• Experience managing paid media or working with media agencies.
• Data-Based Learning: Able to turn post-campaign results into practical learnings for future campaign improvement.
• Strong passion in gaming industry.
• Active RoV players who play at least 2-3 days a week are a plus.
• If they’re not currently active in RoV, they should have been active before, with records of playing more than 30 games per month for 2 consecutive months and reaching at least Diamond rank.
• Candidates who are hardcore players of other games will still be considered.

AI Adoption

• Actively follow AI news and have track records for building tools from AI to solve real problems at work place.
• Understanding concepts of Open Claw and agent connectors

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Computer Software & Networking 101-1,000 employees

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the 'digital divide' to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena's compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the 'digital divide' to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena's compelling value proposition to both its millions of users and its trusted content and e-commerce partners.