Marketing Campaign Lead

PT. Garena Indonesia; Jakarta Pusat; On-site; IDR 900,000,000 - 2,000,000,000; Full time

Job summary

PT. Garena Indonesia is seeking a Marketing Campaign Lead to develop and drive integrated campaigns that support game updates, launches, and player engagement.

You will own the campaign roadmap, define audience targets, messages, channel plans, budgets, and timelines. Using player insights and market trends, you will shape strategies, coordinate execution across digital, events, KOLs, esports, and offline channels, set objectives and KPIs, monitor results, and apply learnings to future planning

Qualifications

• Bachelor's degree in Marketing, Business Administration, Arts, or related field.
• Strong passion for games and understanding of its players and communities.
• Experience developing and executing marketing campaigns with audience insights.
• Experience in campaign planning across digital marketing, events, KOL/influencer marketing, community or esports.
• Ability to interpret campaign data and turn findings into actionable recommendations.
• High ownership, proactive mindset, and ability to work in a fast-paced environment.
• Fluent in Thai and English.

Responsibilities

• Develop and lead integrated marketing campaigns that support game and business objectives, from seasonal updates and launches to player acquisition and engagement.
• Own the campaign roadmap, including campaign concepts, audience targeting, key messages, channel plans, budgets, and timelines.
• Use player insights, market trends, and competitor analysis to shape campaign strategies and recommendations.
• Coordinate campaign execution across relevant channels, such as digital, community, KOL, esports, and offline, ensuring consistent messaging and timely delivery.
• Define campaign objectives and KPIs, monitor performance, and recommend adjustments to improve results.
• Review campaign outcomes and apply learnings to future planning.

Skills

Campaign management

Audience insights

Campaign planning

Data interpretation

Ownership mindset

Fast-paced environment

Fluent Thai & English

Education

Bachelor's degree in Marketing, Business Admin, Arts or related

Job description

• Develop and lead integrated marketing campaigns that support game and business objectives, from seasonal updates and launches to player acquisition and engagement.
• Own the campaign roadmap, including campaign concepts, audience targeting, key messages, channel plans, budgets, and timelines.
• Use player insights, market trends, and competitor analysis to shape campaign strategies and recommendations.
• Coordinate campaign execution across relevant channels, such as digital, community, KOL, esports, and offline, ensuring consistent messaging and timely delivery.
• Define campaign objectives and KPIs, monitor performance, and recommend adjustments to improve results.
• Review campaign outcomes and apply learnings to future planning.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, Arts, or a related field.
• Strong passion for games and understanding of its players and communities.
• Experience developing and executing marketing campaigns, with the ability to connect audience insights to campaign plans.
• Experience in campaign planning and at least one relevant area, such as digital marketing, events, KOL/influencer marketing, community, or esports.
• Ability to interpret campaign data and turn findings into actionable recommendations.
• High ownership, a proactive mindset, and the ability to work in a fast-paced environment.
• Fluent in Thai and English.

Unlock job insights

Computer Software & Networking 101-1,000 employees

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the 'digital divide' to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena's compelling value proposition to both its millions of users and its trusted content and e-commerce partners.

Headquartered in Singapore, Garena was founded in 2009 by Forrest Li and his friends as they aspired to transform their passion for entrepreneurship into a great company. Forrest named the company "Garena," a play on the words "global arena". Since its inception, Garena has seen unprecedented growth and become a leading platform provider for online and mobile entertainment and communication across Southeast Asia, Taiwan and Hong Kong, serving millions of users.

In 2010, Garena launched its first product, Garena+, an online game and social platform for people to meet, chat and play games with each other. By combining a communications tool with compelling digital content, Garena re-invented the business model for online games in Southeast Asia and created a true platform with strong network effects. Since its launch, many premium micro-transaction based online games have been exclusively available on Garena+ including three of the most popular titles in Southeast Asia: League of Legends, Heroes of Newerth, and FIFA Online 3.

Since then, Garena has steadily innovated by adding successful extensions to its original platform:

In 2012, Garena launched TalkTalk, a highly engaging real-time voice and video communication platform.

In 2013, it launched BeeTalk, the first indigenous mobile social network in Southeast Asia. The BeeTalk mobile app helps people create new relationships and join communities based on locations and interests. It has become one of the most popular and fastest growing apps in the region.

Most recently, in 2014 it launched AirPay, one of Southeast Asia's fastest growing payments networks and a key tool for bridging the 'digital divide' to provide accessible financial services in emerging markets. Garena users can pay for online games, telephone bills, utilities, and e-commerce transactions on the AirPay network - regardless of whether they have a bank account or credit card.

The combination of PC and mobile, content and communications, and microtransactions and payments is the foundation of Garena's compelling value proposition to both its millions of users and its trusted content and e-commerce partners.