Assistant Brand Manager

PT RAYA BERSAMA NAGA AGUNG; Jakarta Pusat; On-site; IDR 180,000,000 - 260,000,000; Full time

Job summary

PT Raya Bersama Naga Agung in Jakarta seeks an Assistant Brand Manager to support the development and execution of brand strategies, campaigns, and consumer engagement initiatives to grow market presence.

Join a dynamic team and work with creative, digital, sales and product teams to deliver cohesive brand experiences. Requires a bachelor’s degree and 2–4 years of brand marketing experience, with fluency in English and Indonesian.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• 2–4 years of experience in brand management or marketing.
• Strong understanding of brand management and consumer behaviour.

Responsibilities

• Support the development and implementation of brand strategies and campaigns across product portfolios.
• Conduct market research and competitive analysis to inform positioning.
• Collaborate with cross-functional teams to ensure cohesive brand execution.
• Manage brand communications and ensure consistent messaging and visuals.
• Monitor brand performance and campaign effectiveness to optimise initiatives.

Skills

Brand management

Consumer behavior

Market dynamics

Analytical skills

Digital marketing

English Indonesian fluency

Project management

Excel PowerPoint

Cross-functional collaboration

Communication skills

Education

Bachelor's in Marketing/Communications/Business Administration

Tools

Microsoft Office Suite

Job description

About us

PT Raya Bersama Naga Agung (with brand Fooheng Hongkong Dimsum, Sentosa Live Seafood, Hotpot Longchuan, Bakmie Fooheng) is a dynamic and forward-thinking food and beverage restaurant committed to delivering exceptional brand experiences and innovative marketing solutions. We pride ourselves on our collaborative culture, creative excellence, and commitment to driving measurable business impact. Our team of dedicated professionals works across diverse markets to build and strengthen brand presence, ensuring our products and services resonate with consumers and stakeholders alike.

About the role

We are seeking an Assistant Brand Manager to join our Marketing & Communications team in Jakarta on a full-time basis. This is an exciting opportunity to play a key role in supporting the development and execution of brand strategies that drive business growth and market presence. As Assistant Brand Manager, you will work closely with our senior brand management team to oversee brand positioning, marketing campaigns, and consumer engagement initiatives. This role is essential to ensuring our brands maintain competitive advantage whilst delivering consistent, compelling messaging across all touchpoints.

Key responsibilities

• Supporting the development and implementation of brand strategies and marketing campaigns across assigned product portfolios
• Conducting market research and competitive analysis to identify opportunities and inform brand positioning decisions
• Collaborating with cross-functional teams including creative, digital, sales and product development to ensure cohesive brand execution
• Managing brand communications and ensuring consistency of messaging, visual identity and brand guidelines across all channels
• Monitoring brand performance metrics, consumer insights and campaign effectiveness to optimise marketing initiatives
• Supporting the creation and coordination of promotional materials, advertising content and marketing collateral
• Liaising with external agencies, vendors and stakeholders to ensure timely delivery of marketing projects and campaigns
• Assisting in the preparation of brand presentations, reports and recommendations for senior management review
• Contributing to brand building activities including events, sponsorships and consumer engagement programmes
• Supporting the development of product launches and brand extensions in line with strategic objectives

What we offer

• We believe in investing in our people and creating a supportive work environment where talent can thrive.
• We offer a competitive salary package commensurate with experience and wellness benefits.
• Our organisation provides opportunities for professional development, training and career progression, enabling you to build expertise and advance your career within the marketing and brand management field.
• We foster a collaborative, inclusive culture where your contributions are valued and recognised.
• Additionally, we offer flexible work arrangements to support work-life balance and employee wellbeing, and we encourage innovation and creative thinking from all team members.

What we're looking for

• A bachelor's degree in Marketing, Communications, Business Administration or a related discipline
• 2–4 years of experience in brand management, marketing, or a related marketing function
• Strong understanding of brand management principles, consumer behaviour and market dynamics
• Excellent analytical and research skills with the ability to interpret data and draw actionable insights
• Demonstrated proficiency in digital marketing tools, platforms and analytics software
• Exceptional written and verbal communication skills in English and Indonesian (fluency required)
• Strong organisational skills with the ability to manage multiple projects simultaneously and meet tight deadlines
• Creativity and strategic thinking with the ability to generate innovative marketing ideas
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Experience with brand positioning, consumer segmentation or campaign management is highly desirable
• A collaborative approach and the ability to work effectively within cross-functional teams