Marketer

PT DK Korea & Partners Indonesia; Jakarta Utara; On-site; IDR 111,600,000 - 200,880,000; Full time

Job summary

Major Map, represented by PT DK Korea & Partners Indonesia, is an EdTech platform helping Indonesian students study in Korea. The Local Marketing Specialist will create localized content, run UA campaigns for the GAJA app, and organize on-site consultations and education fairs in Jakarta and beyond.

The role requires 2–5 years in marketing, native Bahasa Indonesia, and strong content creation skills using tools like Canva, CapCut, and Premiere.

Qualifications

• 2–5 years of marketing experience, preferably in EdTech, study abroad, or app UA.
• Native fluency in Bahasa Indonesia for local engagement and copy creation.
• Professional working proficiency in English or Korean for daily communication.
• Experience planning online and offline marketing campaigns and events.

Responsibilities

• Plan, create, and manage localized content for social platforms (Instagram, TikTok, YouTube).
• Execute online marketing campaigns to drive app downloads and user acquisition for GAJA App.
• Organize on-site consultations, seminars, and education fairs in Jakarta and regional hubs.
• Engage with students and parents to promote study abroad programs and app solutions.
• Coordinate activities with local partners and educational institutions.
• Monitor EdTech trends to adjust marketing strategies and improve campaigns.

Skills

Content creation

Social media

Digital ads

Event planning

Education

Bachelor's degree in Marketing or related field

Tools

Canva

CapCut

Premiere

Job description

Local Marketing Specialist for Major Map & GAJA, an EdTech company helping Indonesian students achieve their dream of studying in Korea. Through our online platform and GAJA app, we provide Korean language courses, study abroad consulting, and settlement support in Korea.

Key responsibilities

Plan, create, and manage engaging, localized content (Instagram, TikTok, YouTube) targeting Gen Z students and parents interested in studying in Korea.

Execute online marketing campaigns to drive downloads and user acquisition for the GAJA App.

Organize and operate on-site consultations, university and high school seminars, and education fairs in Jakarta and key regional hubs.

Engage directly with students and parents to promote our study abroad programs and app solutions.

Build and maintain collaborative relationships with local educational institutions (high schools, universities, language institutes, LBI UI).

Coordinate promotional activities with strategic local partners (payment/settlement services, legal, and local agencies).

Monitor local EdTech and Korean study trends to adjust marketing strategies.

Manage community channels (WhatsApp group chats, social media DMs) to nurture prospective applicants.

About you

2–5 years of marketing experience, preferably in EdTech, study abroad agencies, Korean culture/contents, or app user acquisition (UA).

Native fluency in Bahasa Indonesia (essential for local engagement and copy creation).

Professional working proficiency in English or Korean (for daily communication with Korean headquarters).

Strong understanding of Indonesian Gen Z trends, social media algorithms, and content creation (Canva, CapCut, Premiere, etc.).

Proven experience in planning and executing both online digital ads and offline events.

Excellent communication and interpersonal skills to handle student/parent inquiries and partner coordination.

Experience studying/working in Korea or basic Korean (TOPIK).

Network with Indonesian high schools & universities.

Competitive salary commensurate with experience.

Opportunity to lead marketing initiatives for a growing international EdTech platform.

Dynamic work environment with cross-border collaboration between Korea and Indonesia.

About us

Major Map (represented by PT DK Korea & Partners Indonesia) is an EdTech company helping Indonesian students achieve their dream of studying in Korea. Through our online platform and GAJA app, we provide Korean language courses, study abroad consulting, and settlement support in Korea.