Marketing Executive (Brand & Digital Marketing)

PT Singa Putih Gangnam; Jakarta Selatan; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT. SINGA PUTIH GANGNAM, based in Jakarta, seeks a Marketing Executive to drive brand and digital marketing efforts. You will own content creation, influencer collaborations, campaigns, and performance reviews, working directly with the founder in a startup setting.

You should bring at least one year in digital or brand marketing, a strong portfolio, copywriting flair, social media savvy, and basic design/video editing skills. English or Korean proficiency is a plus.

Qualifications

• At least 25 years old.
• 1 year or more in digital marketing, brand marketing, or related role.
• Portfolio showing campaign/content/brand growth.
• Strong copywriting and ability to communicate product benefits clearly.
• Solid understanding of social media and online customer behavior.
• Ability to use spreadsheets and analytics to evaluate marketing performance.
• Strong organizational skills and ability to work independently.
• Basic design and video editing skills.
• Willingness to support documentation and admin work during the initial stage.

Responsibilities

• Research target customers, trends, and competitors to identify content and promotional opportunities.
• Develop marketing plans, content calendars, campaign schedules, and budget proposals for priority channels.
• Create and manage social media content, captions, scripts, product education, and briefs.
• Coordinate collaborations with influencers, creators, and affiliates, from outreach to performance tracking.
• Plan product launches and promotions, and prepare descriptions for online sales channels.
• Track campaign performance, prepare weekly updates, and suggest improvements based on results and feedback.
• Support BPOM-related documentation and administrative tasks during the startup phase.

Skills

Digital marketing

Brand marketing

Copywriting

Social media

Analytics

Organization

Independent work

Video editing

English/Korean communication

Tools

Google Analytics

Job description

Marketing Executive (Brand & Digital Marketing)

PT. SINGA PUTIH GANGNAM is a Jakarta-based company preparing to introduce and distribute Korean beauty brands in Indonesia. Working directly with the founder, you will turn business priorities into marketing activities, from creating content and coordinating creator partnerships to launching campaigns and reviewing results. This role suits someone who enjoys taking ownership, testing ideas, and building marketing processes in a startup environment.

Key responsibilities

• Research target customers, beauty trends, and competitors to identify relevant content and promotional opportunities.
• Develop marketing plans, content calendars, campaign schedules, and budget proposals for priority channels.
• Create and manage social media content, including captions, short video scripts, product education, and creative briefs.
• Coordinate collaborations with influencers, content creators, and affiliates, from outreach and product sampling to performance tracking.
• Plan product launches and promotional campaigns, and prepare product descriptions and materials for online sales channels.
• Track campaign performance, prepare weekly updates, and recommend improvements based on results and customer feedback.
• During the company's initial stage, support BPOM-related documentation, coordination, and other administrative tasks as needed.

About you

• At least 25 years old.
• At least 1 year of experience in digital marketing, brand marketing, or a related role.
• A portfolio showing your contribution to campaigns, content, or brand growth.
• Strong copywriting skills and the ability to communicate product benefits clearly.
• A good understanding of social media content and online customer behavior.
• Ability to use spreadsheets and platform analytics to evaluate marketing performance.
• Strong organizational skills, attention to detail, and the ability to work independently.
• Basic design and video editing skills.
• Willingness to support documentation and administrative work during the company's initial stage.
• Preferred: Marketing experience in beauty, skincare, cosmetics, personal care, or other consumer brands.
• Preferred: Experience with influencer partnerships, affiliate programs, marketplaces, or paid advertising.
• Preferred: Experience working in a startup or small team.
• Preferred: Proficiency in English or Korean for work-related communication.

About us

PT. SINGA PUTIH GANGNAM is a Jakarta-based company preparing to introduce and distribute Korean beauty brands in Indonesia.