Digital Marketing Staff

PT AIKO NEGARA DAHA; Bekasi; On-site; IDR 55,800,000 - 89,280,000; Full time

Job summary

PT AIKO NEGARA DAHA is seeking a Digital Marketing Staff to plan, manage, and enhance our digital marketing strategy for the work-in-Japan program at LPK Aiko Negara Daha. You will manage social media, create content plans, and produce engaging materials to attract prospective students.

The role involves running ads, analyzing performance, and coordinating with internal teams to align content with marketing goals. Fresh graduates with portfolios are welcome to apply.

Qualifications

• Minimum requirements include education level and a basic grasp of digital marketing concepts.
• Experience in digital marketing or social media is welcomed; portfolios are considered for fresh graduates.

Responsibilities

• Manage social media accounts (Instagram, TikTok, Facebook) actively and consistently.
• Create daily, weekly, and monthly content plans.
• Produce engaging photos, videos, reels, and carousel posts for prospective students.
• Write copy for captions, ads, and promotional materials.
• Run and optimize digital ads (Meta Ads, TikTok Ads).
• Analyze content and campaign performance (reach, engagement, leads).
• Coordinate with trainers, admins, and management for content needs.
• Follow digital trends and apply them to marketing strategies.
• Manage leads database and support marketing follow-ups.

Skills

Social media marketing

Copywriting

Communication

Team collaboration

Content planning

Education

High School / Diploma / Bachelor's Degree (Marketing or Communication preferred)

Tools

CapCut

Canva

Job description

As a Digital Marketing Staff, you will plan, manage, and improve our digital marketing strategy. Your main goal is to increase brand awareness, engagement, and student enrollments for our work-in-Japan program at LPK Aiko Negara Daha.

Main Responsibilities

Manage social media accounts (Instagram, TikTok, Facebook) actively and consistently.

Create daily, weekly, and monthly content plans.

Produce engaging photos, videos, reels, and carousel posts for prospective students.

Write copy for captions, ads, and promotional materials.

Run and optimize digital ads (Meta Ads, TikTok Ads).

Analyze content and campaign performance (reach, engagement, leads).

Coordinate with internal teams (trainers, admins, management) for content needs.

Follow digital trends and apply them to marketing strategies.

Manage leads database and support marketing follow-ups.

Qualifications

Minimum High School / Diploma / Bachelor's Degree (Marketing or Communication preferred).

Experience in digital marketing or social media (Fresh graduates with portfolios are welcome).

Creative and up-to-date with social media trends.

Skilled in editing tools (CapCut, Canva, or similar software).

Basic knowledge of copywriting and storytelling.

Ability to analyze simple social media and ad insights.

Good communication skills and team player.

Nice to Have (Plus Points)

Experience in education or training center marketing.

Knowledge about working in Japan (Internship, TG, SSW, etc.).

Comfortable appearing on camera for video content.

Key Performance Indicators (KPIs)

Growth in followers and social media engagement.

Consistency in posting content.

Number of incoming leads and inquiries.