Mandarin-Speaking East Java FMCG Regional Sales Lead

MatchaTalent; Tangerang; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

MatchaTalent is seeking a Regional Sales Manager – East Java to lead regional sales strategy, distributor networks, and GT/traditional retail execution in East Java, including Surabaya.

You will coach Area Sales Managers, Sales Executives, and distributors while collaborating with Marketing, Supply Chain, and Finance to drive revenue growth, expand coverage, and improve field execution.

Qualifications

• Bachelor's degree in business or related field.
• 8+ years of progressive sales experience in FMCG.
• Experience leading regional sales teams.
• Strong GT and traditional distribution knowledge.
• Fluent Mandarin Chinese and Bahasa Indonesia; English preferred.
• Willingness to travel across East Java.

Responsibilities

• Develop and execute regional sales strategies to achieve revenue, volume, distribution, and market share targets across East Java.
• Identify and develop new territories, distribution channels, and retail opportunities to expand regional market coverage.
• Establish, manage, and strengthen relationships with key distributors, sub-distributors, wholesalers, and strategic trade partners.
• Monitor distributor performance against sales targets, inventory turnover, distribution coverage, and KPIs.
• Lead commercial negotiations with distributors and key customers, including pricing, terms, promotions.
• Lead, coach, and develop sales teams to build a high-performing regional organization.
• Establish clear sales KPIs, call plans, field execution standards, and performance monitoring.
• Conduct regular market visits and analyze competitor activity, consumer trends, pricing movements, and opportunities.
• Prepare regional forecasts, budgets, and performance reports for senior management.
• Collaborate with Marketing, Supply Chain, Cold Chain Logistics, and Finance for plan execution.

Skills

Regional Sales

FMCG Distribution

Team Leadership

Negotiation

Market Expansion

Trade Promotions

GT & Traditional Retail

Distributor Management

Forecasting

Education

Bachelor's degree in Business Administration/Marketing/International Business

Job description

MatchaTalent is seeking a Regional Sales Manager – East Java to lead regional sales strategy, distributor networks, and GT/traditional retail execution in East Java, including Surabaya.

You will coach Area Sales Managers, Sales Executives, and distributors while collaborating with Marketing, Supply Chain, and Finance to drive revenue growth, expand coverage, and improve field execution.