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Job summary
A leading equipment distribution company in Jakarta is looking for an experienced Marketing Manager to develop and execute product marketing strategies. The role requires a minimum of 5 years of experience in a similar industry and a strong educational background in Business Administration or Marketing. The successful candidate will provide marketing analysis and manage marketing execution, ensuring alignment with company goals and customer satisfaction. This position plays a crucial role in the lifecycle management of products.
Qualifications
Minimum 5 years experience in Marketing/ Marketing in Similar Industry.
Strong understanding of Market Analysis for product positioning.
Experience in developing and executing marketing strategies.
Responsibilities
Provide Market Analysis focus direction to Marketing Intelligence.
Developing Product Marketing Strategy or Go To Market Strategy.
Managing Marketing Execution for Retail or Fleet Deal.
Analyzing marketing performance by specific product.
Skills
Market Analysis
Product Marketing Strategy
Customer Segmentation
Marketing Execution
Performance Analysis
Education
Minimum S1 in Business Administration/ Marketing
Job description
Job Descriptions
Requirements
Minimum S1 in Business Administration/ Marketing major
Minimum 5 years experience in Marketing/ Marketing in Similar Industry
Responsibilities
Accountable for provide Market Analysis focus direction to Marketing Intelligence, as well as develop product comparison and production study analysis
Accountable for developing Product Marketing Strategy or Go To Market Strategy, including Determine Customer Segment and targeted segment for specific product, Develop Products and Services Marketing Strategy (positioning, product value proposition, TCO
Accountable for managing Marketing Execution, including Manage Marketing Segment (Retail or Fleet Deal), Execute Product Marketing Plan, Manage Merchandizing and Communication strategy
Accountable for analyzing marketing performance by specific product (Product, Margin, Premium and TCO). Including market share, customer satisfaction, merchandizing program effectiveness or ROI
Responsible for managing Product Lifecycle end to end process, in collaboration with Caterpillar, including Monitor the overall lifecycle of products, services and bundles of those, Coordinate and manage necessary action to perform any movement within the
Responsible for developing alignment Prime Product Marketing Strategy for specific product related to aftersales in coordination with PS Marketing (Commodity)
Responsible for providing enriched forecast for optimum prime product inventory levels