Loyalty Program Manager

ASRI (a subsidiary of Agung Sedayu Group); Jakarta Utara; On-site; IDR 60,000,000 - 90,000,000; Full time

Job summary

ASRI is seeking a Lead Partnership & Promo Acquisition to drive tenant partnerships, promos, and content across malls in Indonesia. You will set targets, manage pipelines, and nurture relationships with tenants while collaborating with Marcomm & PR to align campaigns with events.

You will design shopping, loyalty programs, and drive adoption of ASRI Living products, coordinating with designers and analytics to track performance for management reviews.

Qualifications

• Minimum Bachelor’s degree from a reputable university.
• Experience in partnerships, tenant relations, B2B sales, digital marketing, loyalty programs, or product management.
• Proven commercial track record in tenant acquisition, partnerships, sponsorships, merchant acquisition, or B2B sales.

Responsibilities

• Lead tenant acquisition for promos, vouchers, and content across malls; set targets and manage the pipeline.
• Develop shopping & loyalty programs; align with Marcomm & PR for events and campaigns.
• Drive launch and adoption of ASRI Living products/features via in-app campaigns and activations.
• Manage content & creative; brief designers and ensure brand guidelines are followed.
• Turn insights into improvements by gathering feedback and monitoring trends.
• Own data & reporting; monitor app usage, promo acquisition, and member growth; present monthly reports.
• Lead team & operations; manage tenant agreements, program documentation, approvals, and reporting.

Skills

Partnerships

Tenant relations

B2B sales

Digital marketing

Loyalty programs

Product management

Education

Bachelor's degree

Tools

Google Analytics

Mixpanel

Firebase

Job description

Lead Partnership & Promo Acquisition: Lead tenant acquisition for promos, vouchers, and content across malls, including setting targets, managing the pipeline, and building relationships directly with tenants.

Develop Shopping & Loyalty Programs: Design and execute shopping programs tailored to each mall, working closely with Marcomm & PR to align programs with events and campaigns.

Drive Product & Feature Adoption: Lead the launch and adoption of new ASRI Living products/features through in-app campaigns, tenant education, and on-ground activations. Set adoption targets and track results.

Manage Content & Creative: Brief and coordinate designers for promotional, campaign, and product materials while ensuring all output follows ASRI brand guidelines.

Turn Insights into Improvements: Gather user and tenant feedback, monitor competitor and market trends, and translate insights into recommendations for product and program improvements.

Own Data & Reporting: Monitor app usage, promo acquisition, and member growth. Prepare and present monthly performance reports to management.

Lead Team & Operations: Develop and manage a team across acquisition and operations, while ensuring tenant agreements, program documentation, approvals, and reporting are properly maintained.

Requirements:

Min.Bachelor Degree from a reputable university

3–5 years of experience in partnerships, tenant relations, B2B sales, digital marketing, loyalty programs, or product management.

Proven commercial track record in tenant acquisition, partnerships, sponsorships, merchant acquisition, or B2B sales.

Experience in mall, retail, F&B, lifestyle, or similar industries.

Strong communication and presentation skills, with the ability to engage both senior management and external partners.

Fluent in Bahasa Indonesia and English, both written and spoken.

Experience leading a team, preferably across multiple functions.

Good understanding of digital products, user journeys, app metrics, and usage data.

Proven ability to drive adoption and measurable results, not just launch programs.

Strong administrative, documentation, and project management skills.

Critical thinker, adaptable, hands-on, and comfortable working in a fast-paced environment.

Willing to support on-ground operations and major events outside standard working hours when needed.

Preferred Qualifications

Experience with loyalty, membership, voucher, or rewards programs.

Comfortable creating sales decks and commercial proposals.

Familiarity with Google Analytics, Mixpanel, Firebase, or similar analytics tools.

Portfolio or track record of retail/mall programs with measurable results.

Commercial & Industrial Property Management 101-1,000 employees

ASRI is a visionary property developer committed to creating inspiring spaces that redefine urban living.

ASRI has transformed cityscapes through iconic landmarks such as Mall of Indonesia, ASHTA, PIK Avenue, Hublife, Grand Galaxy Park, K Mall, The Langham Jakarta, Swissôtel PIK, Swissôtel Nusantara, Mercure Jakarta PIK, 25hours Hotel Jakarta The Oddbird, Taman Anggrek Residences, Fatmawati City Center, District 8, and Menara Jakarta.

Driven by a long-term vision to enhance community well-being, ASRI continues to develop environments that encourage growth, connectivity, and improve the quality of life for surrounding communities through commitment to innovation, quality, and sustainability.

ASRI is a visionary property developer committed to creating inspiring spaces that redefine urban living.

ASRI has transformed cityscapes through iconic landmarks such as Mall of Indonesia, ASHTA, PIK Avenue, Hublife, Grand Galaxy Park, K Mall, The Langham Jakarta, Swissôtel PIK, Swissôtel Nusantara, Mercure Jakarta PIK, 25hours Hotel Jakarta The Oddbird, Taman Anggrek Residences, Fatmawati City Center, District 8, and Menara Jakarta.

Driven by a long-term vision to enhance community well-being, ASRI continues to develop environments that encourage growth, connectivity, and improve the quality of life for surrounding communities through commitment to innovation, quality, and sustainability.