Loyalty Program Manager

asri (a subsidiary of agung sedayu group); Indonesia; On-site; IDR 1,000,000,000 - 1,800,000,000; Full time

Job summary

ASRI Living in Indonesia seeks a senior Lead for Partnership & Promo Acquisition to drive tenant acquisition for promos and content across malls. You will set targets, manage pipelines, and build relationships with tenants while coordinating with marketing and events teams.

You will design shopping and loyalty programs, lead adoption of ASRI Living features through in‑app campaigns, and guide a cross‑functional team to deliver measurable results with monthly performance reviews.

Qualifications

• Bachelor's degree from a reputable university.
• 3–5 years in partnerships, tenant relations, B2B sales, digital marketing, loyalty programs, or product management.
• Proven commercial track record in tenant acquisition and partnerships.
• Experience in mall, retail, F&B, lifestyle industries.
• Strong communication and presentation skills in Bahasa Indonesia and English.
• Experience leading a team across functions.
• Good understanding of digital products, user journeys, app metrics.
• Willing to work beyond hours for major events.

Responsibilities

• Lead Partnership & Promo Acquisition: lead tenant acquisition for promos, vouchers, and content across malls.
• Develop Shopping & Loyalty Programs: design and execute programs aligned with events and campaigns.
• Drive Product Adoption: lead the launch and adoption of new ASRI Living features via in‑app campaigns and education.
• Manage Content & Creative: brief designers and ensure output follows ASRI brand guidelines.
• Turn Insights into Improvements: translate feedback into recommendations for product and program improvements.
• Own Data & Reporting: monitor app usage, promo acquisition, and member growth; present monthly results.
• Lead Team & Operations: manage a cross‑functional team across acquisition and operations.

Skills

Partnerships

Tenant relations

B2B sales

Digital marketing

Loyalty programs

Product management

Stakeholder management

Education

Bachelor's Degree

Tools

Google Analytics

Mixpanel

Firebase

Job description

• Lead Partnership & Promo Acquisition: Lead tenant acquisition for promos, vouchers, and content across malls, including setting targets, managing the pipeline, and building relationships directly with tenants.
• Develop Shopping & Loyalty Programs: Design and execute shopping programs tailored to each mall, working closely with Marcomm & PR to align programs with events and campaigns.
• Drive Product & Feature Adoption: Lead the launch and adoption of new ASRI Living products/features through in-app campaigns, tenant education, and on-ground activations. Set adoption targets and track results.
• Manage Content & Creative: Brief and coordinate designers for promotional, campaign, and product materials while ensuring all output follows ASRI brand guidelines.
• Turn Insights into Improvements: Gather user and tenant feedback, monitor competitor and market trends, and translate insights into recommendations for product and program improvements.
• Own Data & Reporting: Monitor app usage, promo acquisition, and member growth. Prepare and present monthly performance reports to management.
• Lead Team & Operations: Develop and manage a team across acquisition and operations, while ensuring tenant agreements, program documentation, approvals, and reporting are properly maintained.

Requirements

• Min. Bachelor Degree from a reputable university
• Min. 3-5 years of experience in partnerships, tenant relations, B2B sales, digital marketing, loyalty programs, or product management.
• Proven commercial track record in tenant acquisition, partnerships, sponsorships, merchant acquisition, or B2B sales.
• Experience in mall, retail, F&B, lifestyle, or similar industries.
• Strong communication and presentation skills, with the ability to engage both senior management and external partners.
• Fluent in Bahasa Indonesia and English, both written and spoken.
• Experience leading a team, preferably across multiple functions.
• Good understanding of digital products, user journeys, app metrics, and usage data.
• Proven ability to drive adoption and measurable results, not just launch programs.
• Strong administrative, documentation, and project management skills.
• Critical thinker, adaptable, hands-on, and comfortable working in a fast-paced environment.
• Willing to support on-ground operations and major events outside standard working hours when needed.

Preferred Qualifications

• Experience with loyalty, membership, voucher, or rewards programs.
• Comfortable creating sales decks and commercial proposals.
• Familiarity with Google Analytics, Mixpanel, Firebase, or similar analytics tools.
• Portfolio or track record of retail/mall programs with measurable results.