Senior KOL Strategist

FSS - For Skin's Sake; Jakarta Barat; On-site; IDR 240,000,000 - 420,000,000; Full time

Job summary

For Skin’s Sake in Jakarta seeks a dedicated KOL/Influencer Marketing Lead to develop and execute end-to-end campaigns. You will build and nurture networks of beauty industry creators, manage budgets, and deliver reporting to optimize ROI and engagement.

Strong negotiation and analytical skills are required. You will work within a fast-growing skincare brand, focusing on strategic partnerships, trend monitoring, and data-driven improvements to campaigns.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• Minimum 3 years of experience in KOL/Influencer Marketing, preferably within the beauty industry, skincare, cosmetics, or FMCG industry.
• Strong network and knowledge of KOLs, influencers, and content creators, particularly within the beauty industry.
• Excellent negotiation, communication, relationship-building, and stakeholder management skills.
• Strong analytical skills with the ability to evaluate campaign performance, identify insights, and translate data into actionable strategies.

Responsibilities

• Develop and execute comprehensive KOL strategies aligned with brand objectives, campaign goals, and target audiences.
• Identify, evaluate, and build a strong network of relevant KOLs influencers, and creators within the beauty industry.
• Lead end-to-end KOL & Affiliate campaigns, from planning, briefing, execution, monitoring, to post-campaign evaluation.
• Develop and maintain long-term strategic relationships with KOLs creators, agencies, and other key industry partners.
• Oversee campaign performance and analyze key metrics to evaluate ROI, engagement reach, conversion, and overall campaign effectiveness.
• Provide strategic insights, campaign reports, and recommendations to continuously improve KOL performance and future campaign strategies.
• Monitor beauty industry trends, competitor KOL activities, emerging creators, and social media developments to identify new opportunities and strengthen the brand's KOL strategy.
• Manage KOL campaign budgets, deliverables, timelines, and negotiations to ensure efficient and effective campaign execution.

Skills

Negotiation

Communication

Relationship building

Stakeholder management

Analytical skills

KOL marketing

Influencer marketing

Education

Bachelor's degree in Marketing

Job description

For Skin’s Sake is a fast-growing, independent skincare company built on transparency, science, and clean design. We're not here to chase trends, we're here to build a brand that stands the test of time.

We believe in doing things well: thoughtful product development, honest storytelling, and a customer experience that feels personal, elevated, and grounded.

As an agile team, we move quickly, trust each other deeply, and expect a high bar of ownership. If you're ready to help shape the future of skincare in Indonesia and work in an environment that values both craft and candor, we'd love to meet you.

Job Description :

• Develop and execute comprehensive KOL strategies aligned with brand objectives, campaign goals, and target audiences.
• Identify, evaluate, and build a strong network of relevant KOLs influencers, and creators within the beauty industry.
• Lead end-to-end KOL & Affiliate campaigns, from planning, briefing, execution, monitoring, to post-campaign evaluation.
• Develop and maintain long-term strategic relationships with KOLs creators, agencies, and other key industry partners.
• Oversee campaign performance and analyze key matrics to evaluate ROI, engagement reach, conversion, and overal campaign effectiveness.
• Provide strategic insights, campaign reports, and recommendations to continuously improve KOL performance and future campaign strategies.
• Monitor beauty industry trends, competitor KOL activities, emerging creators, and social media developments to identify new opportunities and strengthen the brand's KOL strategy.
• Manage KOL campaign budgets, deliverables, timelines, and negotiations to ensure efficient and effective campaign execution.

Requirements :

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• Minimum 3 years of experiences in KOL/Influencer Marketing, preferably within the beauty industry, skincare, cosmetics, or FMCG industry.
• Strong understanding and proven experience in developing and executing end-to-end KOL and influencer marketing strategies.
• Strong network and knowledge of KOLs, influencers, and content creators, particularly within the beauty industry.
• Excellent negotiation, communication, relationship-building, and stakeholder management skills.
• Strong analytical skills with the ability to evaluate campaign performance, identify insights, and translate data into actionable strategies.