KOL Supervisor

NPURE - PT. Penta Natural Kosmetindo; Indonesia; On-site; IDR 240,000,000 - 480,000,000; Full time

Job summary

NPURE - PT. Penta Natural Kosmetindo is seeking a KOL Marketing Lead to develop and execute influencer strategies that align with campaign objectives and product focus.

You will oversee sourcing and management of KOLs, manage end-to-end campaigns, lead the KOL team, and ensure campaigns stay within budget while delivering measurable results through detailed reporting and insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in KOL/influencer marketing in beauty or FMCG.
• Proven ability to develop KOL strategies and manage end-to-end campaigns.
• Strong knowledge of social media platforms, influencer trends, and metrics.
• Proven leadership and team coordination skills.

Responsibilities

• KOL Strategy: Develop and execute KOL strategies aligned with campaign goals.
• KOL Sourcing & Management: Identify and manage relevant KOLs based on brand fit.
• Campaign Execution & Performance: Oversee end-to-end campaign delivery and optimization.
• Team Leadership: Guide the KOL team and ensure timely deliverables.
• Budget Management: Monitor budgets and optimize resource use.
• Reporting & Insights: Produce weekly/monthly performance reports and insights.

Skills

KOL strategy

Influencer marketing

Campaign management

Team leadership

Budget management

Analytics & reporting

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Job Description

• KOL Strategy: Develop and execute KOL strategies based on campaign objectives, product focus, platform selection, target audience, and budget allocation to support NPURE's brand awareness and marketing goals.
• KOL Sourcing & Management: Identify, evaluate, and manage KOLs and influencers based on audience relevance, engagement, content quality, and brand fit. Build strong relationships and ensure deliverables are completed according to campaign timelines and briefs.
• Campaign Execution & Performance: Oversee end-to-end KOL campaign execution, monitor key performance metrics, and optimize campaign strategies to improve reach, engagement, and overall campaign effectiveness.
• Team Leadership: Lead and manage the KOL team, oversee project timelines and deliverable quality, review campaign briefs, and coach team members in analyzing performance data and developing actionable insights.
• Budget Management: Manage KOL campaign budgets and ensure efficient budget utilization in line with campaign objectives and expected performance.
• Reporting & Insights: Prepare weekly and monthly KOL performance reports, evaluate campaign results, and provide actionable insights and recommendations for future campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in KOL/influencer marketing, preferably within the beauty, skincare, or FMCG industry.
• Proven experience in developing KOL strategies and managing end-to-end influencer campaigns.
• Strong understanding of social media platforms, influencer trends, audience engagement, and relevant campaign performance metrics.
• Experience in managing campaign budgets, evaluating KOL performance, and optimizing campaign effectiveness.
• Proven ability to lead projects or manage a team, with strong coordination and communication skills.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• Detail-oriented, proactive, and able to manage multiple campaigns and deadlines in a fast-paced environment.