KOL Specialist

Travelio; Sleman; On-site; IDR 180,000,000 - 276,000,000; Full time

Job summary

Travelio is seeking a KOL Manager to lead end-to-end influencer collaborations across four brands: Travelio Demand, Areum Residence, Guru Giri, and Dapur Guri. You will research, negotiate terms, define SOWs, prepare legal documents, review deliverables, and analyze content performance to optimize campaigns.

Outreach to event organizers, communities, and corporate clients will promote the brands while you drive engagement and ROI with a data-driven approach.

Qualifications

• Bachelor’s degree from any background; marketing or communications background is a plus.
• At least 1 year of experience in KOL management, influencer marketing, talent management, or related roles.

Responsibilities

• Manage end-to-end KOL collaborations: research, negotiate terms and benefits, deliver campaign briefings, define SOW, prepare legal documents, review deliverables, and analyze content performance across 4 brands.
• Conduct outreach to third parties including event organizers, communities, and corporate clients to promote Dapur Guri and Guru Giri.
• Strong project management and organizational skills to manage multiple KOL partnerships, campaigns, and deadlines.

Skills

KOL management

Influencer marketing

Negotiation

Communication

Project management

Data-driven mindset

Education

S1

Job description

Responsibilities:Manage end-to-end KOL collaborations including but not limited to research, negotiating collaboration terms and benefits, delivering campaign briefings, defining the SOW, preparing legal documents, reviewing deliverables, and analyzing and reporting content performance across 4 brands (Travelio Demand, Areum Residence, Guru Giri, and Dapur Guri). Conduct outreach to third parties including but not limited to event organizers, communities, and corporate clients to promote and offer Dapur Guri and Guru Giri. Requirements:Bachelor’s degree from any backgrounds, a background in marketing or communications is a plus.at least 1 year of experience in KOL management, influencer marketing, talent management, or related roles.

Strong understanding of influencer marketing and KOL management, with the ability to leverage influencers effectively to drive engagement and achieve business objectives. Data-driven mindset with the ability to analyze content performance metrics, identify insights, and optimize campaigns to improve ROI.Excellent negotiation, communication, and interpersonal skills, with the ability to build and maintain strong relationships with KOLs and other stakeholders. Outgoing, cheerful, and approachable personality with strong people skills and the confidence to interact with different types of KOLs and partners.

Strong project management and organizational skills, with the ability to manage multiple KOL partnerships, campaigns, and deadlines simultaneously.

• S1