KOL Specialist

CV Royale Heritage Innv; Jakarta Timur; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

CV Royale Heritage Innv is seeking a KOL Specialist to manage and grow our KOL Review program. You will source Nano, Micro, and Macro KOLs, manage outreach, negotiate terms, and coordinate product seeding to ensure timely publication of content.

The role requires 1–2 years in KOL/Influencer Marketing or related fields, strong communication, and proficiency with Excel/Sheets for database management and reporting. A fast-paced environment and precise record-keeping are essential traits.

Qualifications

• 1–2 years in KOL/Influencer Marketing, Social Media, Digital Marketing, or a related field.
• Experience in KOL sourcing, outreach, negotiation, and campaign management.
• Strong communication and negotiation skills with vendors.

Responsibilities

• Source and outreach to Nano, Micro, and Macro KOLs for collaborations.
• Expand the KOL database based on campaign needs.
• Negotiate rates, deliverables, timelines, and payment terms.
• Maintain KOL records including rate cards, taxes, and performance metrics.
• Coordinate product seeding and deliveries to KOLs.
• Monitor content performance and identify long-term collaborators.
• Provide campaign briefs and ensure timely content publication.
• Prepare performance reports and evaluations.

Skills

KOL Marketing

Negotiation

Communication

Excel/Sheets

Relationship building

Tools

Microsoft Excel

Google Sheets

Job description

We are looking for a KOL Specialist to manage and grow our KOL Review program through consistent and organic social media content. In this role, you will be responsible for sourcing and building relationships with Nano, Micro, and Macro KOLs, managing outreach and negotiations, maintaining the KOL database, coordinating product seeding, and ensuring that agreed content is published according to the campaign timeline.

Key responsibilities

Source and conduct outreach to Nano, Micro, and Macro KOLs for KOL Review collaborations

Build and continuously expand the KOL database based on company needs and campaign objectives

Communicate and negotiate with KOLs regarding rates, deliverables, timelines, and payment terms in accordance with company policies

Maintain accurate KOL information, including rate cards, tax type and percentage, PIC details, performance metrics, and collaboration history

Coordinate product seeding and delivery to KOLs and ensure products are received according to schedule

Follow up with KOLs regarding posting schedules, content links, and agreed deliverables

Monitor KOL content performance and identify high-performing KOLs for potential long-term collaborations

Provide KOLs with relevant campaign briefs and content requirements

Coordinate with internal teams to ensure product availability, campaign briefs, deliveries, and timelines are properly managed

Prepare KOL performance reports and campaign evaluations on a regular basis

About you

Minimum 1-2 years of experience in KOL/Influencer Marketing, Social Media, Digital Marketing, or a related field

Proven experience in KOL sourcing, outreach, negotiation, and campaign management

Good understanding of Nano, Micro, and Macro KOLs and their respective characteristics

Strong communication and negotiation skills

Proficient in Microsoft Excel or Google Sheets for database management and reporting

Highly detail-oriented when handling rate cards, taxes, deliverables, timelines, and KOL records

Strong follow-up skills with the ability to ensure KOLs deliver agreed content on time

Able to monitor and analyze KOL content performance and engagement

Comfortable working with targets, deadlines, and a fast-paced environment

Strong relationship-building skills with KOLs and influencers