KOL Specialist

Pandai Emas; Jakarta Pusat; Sur place; IDR 44 640 000 - 89 280 000; Plein temps

Résumé du poste

Pandai Emas is seeking a talented junior influencer marketer to identify and recruit content creators across TikTok, Instagram, and YouTube, and to coordinate end-to-end campaigns. You will handle outreach, product seeding, creator briefings, and content schedules while tracking reach, engagement, and conversions.

The role emphasizes building and sustaining relationships with influencers, talent managers, and agencies, and staying current with fashion, lifestyle, and gold/jewelry trends.

Qualifications

• Bachelor’s degree required in Marketing, Communications, Business, or related field.
• 0–1 year of experience in social media, PR, or influencer marketing; fresh graduates welcome.
• Strong communication, negotiation, and interpersonal skills are essential.

Responsabilités

• Identify, evaluate, and recruit relevant content creators across TikTok, Instagram, and YouTube.
• Coordinate end-to-end influencer campaigns, including outreach, product seeding, briefing creators, and monitoring content schedules.
• Maintain strong, long-term relationships with influencers, talent managers, and agencies.
• Track campaign results (reach, engagement, conversions) and present basic performance reports to the marketing team.
• Keep up with current social media trends, content formats, and competitor campaigns in fashion, lifestyle, and luxury retail.

Connaissances

Communication skills

Negotiation

Interpersonal skills

Formation

Bachelor’s degree in Marketing, Communications, Business, or related field

Outils

Google Sheets

Excel

Description du poste

Responsibilities

– Identify, evaluate, and recruit relevant content creators across TikTok, Instagram, and YouTube.

– Coordinate end-to-end influencer campaigns, including outreach, product seeding, briefing creators, and monitoring content schedules.

– Maintain strong, long-term relationships with influencers, talent managers, and agencies.

– Track campaign results (reach, engagement, conversions) and present basic performance reports to the marketing team.

– Keep up with current social media trends, content formats, and competitor campaigns in fashion, lifestyle, and luxury retail.

Requirement

– Bachelor’s degree in Marketing, Communications, Business, or a related field.

– 0–1 year of experience in social media, PR, or influencer marketing

– Fresh Graduate are welcome to apply

– Passionate about social media platforms (TikTok, Instagram, YouTube) and digital trends.

– Good communication, negotiation, and interpersonal skills.

– Basic proficiency in spreadsheet tools (Google Sheets / Excel) for tracking campaigns.

– Interest in fashion, lifestyle, or gold/jewelry retail is a plus.”