KOL Specialist

PT Emas Pandai Indonesia; Jakarta Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT Emas Pandai Indonesia seeks a proactive Social Media Influencer Marketing Specialist to identify and engage creators across TikTok, Instagram, and YouTube. You will coordinate end-to-end campaigns, brief creators, and monitor content schedules, while maintaining strong relationships with influencers, managers, and agencies.

Fresh graduates are welcome, with strong communication and spreadsheet skills. Based in Jakarta, you will track reach, engagement, and conversions, and present basic

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 0–1 year of experience in social media, PR, or influencer marketing.
• Fresh graduates are welcome to apply.
• Passionate about social media platforms (TikTok, Instagram, YouTube) and digital trends.

Responsibilities

• Identify and evaluate relevant content creators across TikTok, Instagram, and YouTube.
• Coordinate end-to-end influencer campaigns and monitoring content schedules.
• Maintain strong, long-term relationships with influencers, talent managers, and agencies.
• Track campaign results and present basic performance reports to the marketing team.

Skills

Social media marketing

Influencer outreach

Content creation

Education

Bachelor’s degree in Marketing/Communications

Tools

Google Sheets

Excel

Job description

- Identify, evaluate, and recruit relevant content creators across TikTok, Instagram, and YouTube.

- Coordinate end-to-end influencer campaigns, including outreach, product seeding, briefing creators, and monitoring content schedules.

- Maintain strong, long-term relationships with influencers, talent managers, and agencies.

- Track campaign results (reach, engagement, conversions) and present basic performance reports to the marketing team.

- Keep up with current social media trends, content formats, and competitor campaigns in fashion, lifestyle, and luxury retail.

Requirement

- Bachelor’s degree in Marketing, Communications, Business, or a related field.

- 0–1 year of experience in social media, PR, or influencer marketing

- Fresh Graduate are welcome to apply

- Passionate about social media platforms (TikTok, Instagram, YouTube) and digital trends.

- Good communication, negotiation, and interpersonal skills.

- Basic proficiency in spreadsheet tools (Google Sheets / Excel) for tracking campaigns.

- Interest in fashion, lifestyle, or gold/jewelry retail is a plus.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Berapa tahun pengalaman kerjamu sebagai Spesialis Key Opinion Leaders?
• Kualifikasi mana yang kamu miliki?
• Apakah kamu memiliki pengalaman Pembuatan Konten TikTok?

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