Digital Marketing Specialist

PT Global Jet Express; Jakarta Utara; On-site; IDR 120,000,000 - 200,000,000; Full time

Job summary

PT Global Jet Express is seeking a Digital Campaign & KOL Specialist to plan, execute, and monitor digital marketing campaigns that boost brand awareness and engagement. You will manage influencer collaborations and coordinate with cross-functional teams to ensure smooth campaign execution.

The role requires a bachelor’s degree and at least 1 year of digital marketing experience, with a solid grasp of social platforms like Instagram, TikTok, and YouTube.

Qualifications

• Bachelor’s degree (or Diploma) in Communication, Marketing, Business, or related field.
• Minimum 1 year of experience in digital marketing, campaign planning, or influencer marketing.
• Strong understanding of digital trends, social media, and platform algorithms (Instagram, TikTok, YouTube, etc.).
• Excellent communication, negotiation, and project management skills.

Responsibilities

• Develop and implement digital campaign strategies aligned with brand goals.
• Manage and coordinate with KOLs/influencers — from selection, negotiation, to performance review.
• Monitor and evaluate campaign performance, providing insights and recommendations for improvement.
• Collaborate with internal teams (design, social media, content, and product) to ensure cohesive campaign execution.
• Support the development of digital strategies to strengthen brand awareness and engagement.

Skills

Digital marketing

Influencer marketing

Campaign planning

Negotiation

Education

Bachelor’s degree or Diploma in related field

Tools

Instagram

TikTok

YouTube

Job description

Digital Campaign & KOL Specialist, you will be responsible for planning, executing, and monitoring digital marketing campaigns to boost brand awareness and engagement. You will manage influencer collaborations and coordinate with cross-functional teams to ensure smooth and impactful campaign execution.

Key Responsibilities:

Develop and implement digital campaign strategies aligned with brand goals.

Manage and coordinate with KOLs/influencers — from selection, negotiation, to performance review.

Monitor and evaluate campaign performance, providing insights and recommendations for improvement.

Collaborate with internal teams (design, social media, content, and product) to ensure cohesive campaign execution.

Support the development of digital strategies to strengthen brand awareness and engagement.

Qualifications:

Bachelor’s degree (or Diploma) in Communication, Marketing, Business, or related field.

Minimum 1 year of experience in digital marketing, campaign planning, or influencer marketing.

Strong understanding of digital trends, social media, and platform algorithms (Instagram, TikTok, YouTube, etc.).

Excellent communication, negotiation, and project management skills.

Creative, analytical, and proactive in problem-solving.